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An intuitive and user friendly analytics tool, providing great insights out of the box.
What do you like best about the product?
It has a plethora of chart types and features to be leveraged. From user behaviour analysis, to feature engagement, Amplitude's versatility is incredible. Their documentation and live support team is great as well.
What do you dislike about the product?
It lacks some level of customization such as adding text or sections in dashboards, which would make presentation to stakeholders more digestible. However it is still functional and very usable.
What problems is the product solving and how is that benefiting you?
We are trying to solve the problem of understanding product feature usage and user behaviour. We are able to use Amplitude Analytics to see trends over time, make better product decisions for road maps.
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Great tool for Product Managers
What do you like best about the product?
The tool is a delight to use with a vast array of options to cut and visualise the data. I spend a bunch of time looking at cohorts and funnels and Amplitude makes this super easy.
What do you dislike about the product?
With the amount of data we send to Amplitude, one thing I see as an area of improvement is the speed of the platform. Sometimes, it feels like the engines and whirring up behind the scenes in Amplitude.
What problems is the product solving and how is that benefiting you?
Learning user behaviour through data which helps us answer - is this expected or not?
Recommendations to others considering the product:
Jump in and start building charts. That's the best way to learn!
Fast, low effort insights
What do you like best about the product?
I love cohorts. The ability to easily segment users and control has improved our pilot testing considerably.
What do you dislike about the product?
I'd like to see better integrations with third party marketplaces.... e.g. workato
What problems is the product solving and how is that benefiting you?
We run a lot of pilots and Amplitude allows us to quickly spin up dashboards to analyze results.
Recommendations to others considering the product:
Make used of the extensive training materials.
Good product overall with a few shortcomings
What do you like best about the product?
It's very easy to setup a funnel or an event segmentation. A small feat that I really like is the autocomplete for event names and property values when building a graph.
What do you dislike about the product?
The main issue me and my team have is with user permissions:
When a person on our team creates a graph or a dashboard, they have to manually add the rest of us (8 people in total) as owners to that graph so that anyone can apply changes to it. It Admin users can edit user permissions but in an organizational structure like Shopify's, it's not feasible to be granted admin rights for the sake of editing graph permissions.
In short we'd like to see user permission being more flexible.
When a person on our team creates a graph or a dashboard, they have to manually add the rest of us (8 people in total) as owners to that graph so that anyone can apply changes to it. It Admin users can edit user permissions but in an organizational structure like Shopify's, it's not feasible to be granted admin rights for the sake of editing graph permissions.
In short we'd like to see user permission being more flexible.
What problems is the product solving and how is that benefiting you?
Our team is mostly using the Funnel views to track different user conversion flows. When one of the funnels experiences drops in conversion, we also rely on the step-by-step drill down to pinpoint which step is responsible for the drop.
We also use Amplitude as a replacement to a database query. For example, if we want to check the # of users per iOS and Android, we'd usually use Event Segmentation to get that number fast. Alternatively we'd have to go to our data warehouse which means identifying the correct tables and columns to query which is generally slower.
We also use Amplitude as a replacement to a database query. For example, if we want to check the # of users per iOS and Android, we'd usually use Event Segmentation to get that number fast. Alternatively we'd have to go to our data warehouse which means identifying the correct tables and columns to query which is generally slower.
Amplitude is a simple, powerful and beautiful data analysis tool
What do you like best about the product?
How easy it is to create charts and dashboards that do exactly what you want them to do. There are a range of different chart types and functions you can use to do multiple different types of data analysis, like funnel analysis to determine friction points in your product, engagement and stickiness analysis as well as retention and user paths.
I like the ability to be able to share charts with people in a read-only format, even if they don't have access to amplitude themselves.
There is also alerting and anomaly detection which can be useful for detecting problems early.
I like the ability to be able to share charts with people in a read-only format, even if they don't have access to amplitude themselves.
There is also alerting and anomaly detection which can be useful for detecting problems early.
What do you dislike about the product?
I wish I could pre-emptively create charts for data I will eventually be sending to amplitude. At the moment you have to wait for at least one analytic event to come through to amplitude before you can select that event to use in a chart which means I have to wait until after I have released the code with these changes to create the charts.
What problems is the product solving and how is that benefiting you?
The problems we're solving are understanding how our customers are using our products, how successful features we delivered are and where we can improve them in future iterations.
Makes standard user behavior questions super easy to answer to quickly help stakeholders
What do you like best about the product?
It's really user friendly. It was so easy to pick up without having any previous experience. They're constantly adding new functionality or making existing functionality better. Things like retention curves or conversion funnels are so easy to build out saving time and energy. The custom formulas on event segmentation charts make customizing charts to meet exact KPIs my stakeholders are looking to track really easy too. Plus my stakeholders can often self-serve because it' s so easy to use!
What do you dislike about the product?
There are certainly limitations to what it can display, but that's expected - if it could do everything my product managers wouldn't need me (an analyst). I wish clean up was a bit easier. Over time as our needs have changed, the way we set up tracking has also changed, plus sometimes engineers send through typos or things and it'd be great to just remove certain values for properties entirely from the system.
What problems is the product solving and how is that benefiting you?
Amplitude helps with a lot of my ad-hoc questions from my stakeholders (product managers). Quick questions regarding "how many users use x feature", "what's our conversion like with new users on x feature", "what do people typically do immediately after landing on this page?" We also use it to track the success of product changes and new features through dashboards. We can detail goals, watch how those metrics change over time, etc. It's flexible enough to meet most standard reporting needs for KPIs (but not quite all).
Recommendations to others considering the product:
If you're in a space where you have users or customers interacting with an app or website it's an incredible tool. There's a lot of functionality built in through the custom formulas, some of the new charts they've released over the years, the compare to historical values section, etc. So definitely play around with it and refer to their knowledge docs which are great! I only use about 3 chart types regularly, but I've found use cases for all of them over the course of the past year. Also don't hesitate to reach out to support! They're quick with their responses and very thorough, even things that are working as designed, they pass feedback along to their dev teams.
Good Standard for Usage Tracking
What do you like best about the product?
- Amplitude runs fast given how much data we store
- Covers all of the basic chart types we need; formulas often work great to answer a lot of our questions
- Decent amount of effort into organizing / making it easier to find the right usage data
- Runs very close to real time in processing data
- Covers all of the basic chart types we need; formulas often work great to answer a lot of our questions
- Decent amount of effort into organizing / making it easier to find the right usage data
- Runs very close to real time in processing data
What do you dislike about the product?
- Data governance can be difficult to manage, although this has improved lately
- Overwhelming when you first start, even as a career data analyst
- Some charts, like funnels, have some odd nuances that can be difficult to understand
- Dashboarding customization could use some work (chart limits and formatting leave something to be desired)
- Overwhelming when you first start, even as a career data analyst
- Some charts, like funnels, have some odd nuances that can be difficult to understand
- Dashboarding customization could use some work (chart limits and formatting leave something to be desired)
What problems is the product solving and how is that benefiting you?
We use Amplitude to understand software usage patterns -- the questions we answer as a result range from whether a pricing and packaging change is a good idea, ways to improve retention, and if our users are exhibiting healthy usage patterns. The benefits are tough to quantify (I belong to a research team that answers strategic problems), but it's helped track work as we migrated off certain services and even identify fraudulent usage on our software. We use it regularly to determine if it's really risky to make a feature free on our platform (by determining who is using it and how), determine what users we may want to survey or interview, and view trends over time to see if our past changes have moved our KPIs.
Recommendations to others considering the product:
Put some thought into how you want to organize and document your information beforehand -- migrating from one set of usage data to another can be extremely cumbersome.
Great tool to have in your toolkit for generating quick insights
What do you like best about the product?
Intuitive for Product Mgrs, Designers, Engineers and Product Analysts. This reduces the dependency on analysts and speeds up the process of learning.
What do you dislike about the product?
Not having any suggestions or statistics around usage of events etc. For example, if there are two instances of the same event then which one is used more often and by more users to create their dashboards. This would help in understanding the one that is more accurate
What problems is the product solving and how is that benefiting you?
Understanding customer behavior, usage patterns and funnel breakpoints. Also for testing newly instrumented use cases
AA is Essential to Understanding Your Customers' Journey
What do you like best about the product?
Insights, not just information, can be discovered to help determine the effectiveness of the journey we are creating for our new users, experienced users and those in between. Trends over very long periods of time as well as near real-time can be viewed immediately, but more importantly, exporting is allowed to standard CSV formats for further analysis and more complex visualizations. User funnel analysis and segment analysis built-ins help us to quickly see conversion rates of small initiatives of a few steps and those having many more steps. With the right privileges outreaches via email can be built from any intermediate cohorts to put users back on track with further personalized instructions, for example.
What do you dislike about the product?
Given so many parameters being tracked, it can be difficult to find the 'right' ones to use for any given experiment. I appreciate having a way to sort these somehow into logical groupings and then limit the search space to only those groupings vs. showing a l o n g list of parameters from which to choose.
Linking dynamically kept opt-out list anonymously to cohorts and allowing mailings to those who did not opt out with GDPR compliance no matter what cohort was created would reduce manual list culling and export to other tools. This could be a problem I'm seeing due to my company's policies.
Linking dynamically kept opt-out list anonymously to cohorts and allowing mailings to those who did not opt out with GDPR compliance no matter what cohort was created would reduce manual list culling and export to other tools. This could be a problem I'm seeing due to my company's policies.
What problems is the product solving and how is that benefiting you?
We are using Amplitude to help us understand whether our users are following the journey as we designed it and intended them to or if they are somehow missing steps we expected them to be taking to get the maximum value from the experience we created. We are also using Amplitude to help us understand and verify conversion rates for different cohorts of users. One funnel can be created and various cohorts can be fed through it to see what might appeal to different customer sets given their varying experience and other characteristics.
Great tool but relies on solid instrumentation, internal documentation, and use case identification
What do you like best about the product?
Excellent integration with other tools!
It's easy to collaborate with colleagues but also have your own reports to explore.
For the features, the usability is impressive. It accounts for all types of users -- consumers of analytics (lite and heavy), contributors (lite and heavy), and architects and administrators. There are various ways to control read or write access.
It's very easy to explore on the "property" level.
Event-centric approach lets you explore on user-level and account-level metrics which can be very powerful. I've worked with other platforms that are object-centric which may not scale as well as Amplitude's approach.
It's easy to collaborate with colleagues but also have your own reports to explore.
For the features, the usability is impressive. It accounts for all types of users -- consumers of analytics (lite and heavy), contributors (lite and heavy), and architects and administrators. There are various ways to control read or write access.
It's very easy to explore on the "property" level.
Event-centric approach lets you explore on user-level and account-level metrics which can be very powerful. I've worked with other platforms that are object-centric which may not scale as well as Amplitude's approach.
What do you dislike about the product?
Sometimes, Amplitude will look like "the issue" but the problem may lie somewhere else (e.g. structure of data being fed in; unruly shared spaces with colleagues, lack of a standard definitions of a KPI or internal documentation). Sometimes Amplitude is the issue. It can be hard to reuse dashboards for standardized approaches because of read/write access. It's easy to create a disorganized space. There are some nuances in reporting options that I still have a hard time explaining to people, which means they're not entirely clear to me. These are report options that could have a big impact on how you read and understand the use of the product.
Dashboards can get big if you don't want to go in and change views on reports often.
For as much as I use Amplitude, I am often not comfortable sharing data as some objective reflection of behaviors.
Some new features are great but still in the progress of being as useful as possible. The Historical account is great but you can't look at "not first time visit" which seems like a useful filter.
Dashboards can get big if you don't want to go in and change views on reports often.
For as much as I use Amplitude, I am often not comfortable sharing data as some objective reflection of behaviors.
Some new features are great but still in the progress of being as useful as possible. The Historical account is great but you can't look at "not first time visit" which seems like a useful filter.
What problems is the product solving and how is that benefiting you?
So far, the biggest impact has been in checking behaviors, finding unexpected volumes or paths and drilling down to build hypotheses on what's going on. The pattern has been: build some basic dashboards, review those often, find anomalies, drill in, and put together a notebook on the features of the unexpected behavior. Amplitude is great at containing that full exploration within its platform to the end product of sharing the insights with stakeholders using the Notebooks.
Recommendations to others considering the product:
Invest in your documentation and implementation, in templates, and in defining workflows that can be shared across teams. All of this makes your insights more solid and takes a lot of effort out of the experience.
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