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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,366 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Computer Software

Cool realtime analytic viewing

  • November 17, 2020
  • Review verified by G2

What do you like best about the product?
I like how you can create custom dashboards and also view graphs in different ways (line/bar etc). Also like the unique/event totals when viewing the graphs.
What do you dislike about the product?
Search bar looks a bit daunting and the first time I used the website, it was a bit hard to navigate. Same with when you choose events/performed by it can be scary to use if it's your first time.
What problems is the product solving and how is that benefiting you?
Seeing how impactful the work we create. It's cool to track engagements we actually have and can see if a feature we release is actually being used.


    Cat N.

Amplitude is a helpful tool for seeing your product's clickstream metrics.

  • November 17, 2020
  • Review verified by G2

What do you like best about the product?
Amplitude has a conversational interface that makes it easy to visualize what you're asking it to display. It's easy to pick up the basics. It's fairly intuitive to understand and if your product has thorough instrumentation, you can pretty much figure out exactly what you want to know, or test into it. It's easy to share and teach.
What do you dislike about the product?
At least for our implementation, there is not a way to view metrics across platforms. So for example, you have to create 3 duplicate charts to see your clickstream data for iOS, Android, and web, rather than being able to put all 3 on the same chart. There is also not really instruction for how to use the different chart types or segments, etc. I have to rely on googling or internal knowledge rather than having instructions available in product.
What problems is the product solving and how is that benefiting you?
We currently use it to track usage metrics, the actions users take in our product, retention, user paths, offer conversion, and to monitor A/B tests. The dashboards are easy to share, understand, and copy for small edits.
Recommendations to others considering the product:
It's easier to use than Adobe Analytics, easy to teach and pick up quickly. However beyond the basics it's not as intuitive. It's best to have an internal team member who knows the "tricks" rather than trying to pick it all up by yourself.


    Hospitality

Very pleasing experience

  • November 17, 2020
  • Review provided by G2

What do you like best about the product?
Visually looking good, very easy to cut data in different dimensions
What do you dislike about the product?
None so far, haven't got any problem using it
What problems is the product solving and how is that benefiting you?
Tracking user engagement


    Retail

It is good, but as a data analyst, I believe I have more freedom with SQL

  • November 17, 2020
  • Review verified by G2

What do you like best about the product?
I like the user journey feature and the predictive cohorting. I believe it is a good tool for understanding how customers use an app, and for further app/ website development.

I also really like how responsive the Amplitude team is to suggestions/ questions, and how the team is committed to improving the product.
What do you dislike about the product?
1. You can't join tables at all. I think having that freedom is essential for any comprehensive analysis
2. You are stuck with how Amplitude handles revenue events (which isn't always correct)
3. You can't build your own models on Amplitude. If the goal of the tool is to replace data scientists, I don't think it is there yet.
4. You can't add cohorts to the notebooks
What problems is the product solving and how is that benefiting you?
We have been using Amplitude to improve our marketing program. We also use Amplitude to improve our application, give suggestions to our digital team and more.
The customer journey is great to see how users use the application. This is by far my favorite feature.
It's easy and intuitive to use. I like how we can find instructions/ detailed explanations for how every single feature of the tool works and how it was created.
Recommendations to others considering the product:
The tool gives you a lot of insight. It requires a well structured database to receive data from. However, it is not very flexible and you can't manipulate your tables at will.


    Vishal Kumar P.

Amplitude Review

  • November 17, 2020
  • Review provided by G2

What do you like best about the product?
Presentation and various cohorts shown to the user
What do you dislike about the product?
Less customisations in terms of keeping user data
What problems is the product solving and how is that benefiting you?
Getting customer empathy with customer data focus.
Recommendations to others considering the product:
Yes, i will highly do the recommendation


    Computer Software

Great tool that allows for deep customizations, and simple to use

  • November 17, 2020
  • Review provided by G2

What do you like best about the product?
The ease of use - for example, creating funnel analysis charts is very intuitive, and insightful.

My favorite part is how deep you can customize Event Segmentation charts. Not only can you dig deep into the event attributes and create highly valuable, customized charts, but it's so easy to set these sorts of charts up.

For being a user of ~2 months, I'd have to say this is one of the only tools like this that I've ramped up this quickly on.
What do you dislike about the product?
Once you have a lot of events stored in your Amplitude (millions of events), it can load charts a little slowly. It's fine, it's not a dealbreaker, but maybe something for the engineering team to think about - I've seen charts load upwards of 2-3 minutes before (depending on the size of the data that needs to be loaded)
What problems is the product solving and how is that benefiting you?
Digging into user behaviors to validate product decisions, mostly. I've realized that we get very accurate insights from this tool, so it's extremely reliable.


    Restaurants

Great tool, with continual enhancements

  • November 17, 2020
  • Review verified by G2

What do you like best about the product?
User friendly and very easy to understand
What do you dislike about the product?
Sometimes the tool isn't as flexible or has specific themes that don't help out. Customizing reports would be easier.
What problems is the product solving and how is that benefiting you?
Measuring overall sales impact, and real time monitoring of performance
Recommendations to others considering the product:
Understand your use case and make sure your data is clean and ready


    Eric S.

Flexible and powerful, and yet easy to onboard new people into it

  • November 17, 2020
  • Review verified by G2

What do you like best about the product?
- The amount of pre-baked charts
- The ability to create custom formulas for advanced charts
- How fast everything computes, even when dealing with long time periods
- The concept of cohorts, which makes it pretty easy to look at different segments of users on your existing charts
What do you dislike about the product?
I wished it offered a SQL-like format for even more advanced/specific use cases
What problems is the product solving and how is that benefiting you?
We use Amplitude for all of our product analyses, such as traction, engagement, and how the product is being used. It helps us to quickly validate features and inform product direction.


    Financial Services

Fast and easy to use!!

  • November 16, 2020
  • Review verified by G2

What do you like best about the product?
The learning curve to be able to use Amplitude for a variety of objectives is very low. They make it extremely easy!
What do you dislike about the product?
Given that price scales by events, we would like to have way to remotely configure client SDKs to stop sending old and deprecated events that are no longer useful.
What problems is the product solving and how is that benefiting you?
Funnel analysis - We are easily able to view funnel drop offs between tap and view events and monitor long term trends.Filtering audience helps us create dashboards for multiple segments


    Online Media

Amplitude Analytics for Reporting

  • November 16, 2020
  • Review verified by G2

What do you like best about the product?
I like that pivoting data in platform is efficient - we are able to get down to a super granular level when submitting reporting which is helpful when providing data to our client. Additionally, the ability to perform pulls for different KPIs and report out on those (especially in-app actions) has been incredibly beneficial when it comes to reporting.
What do you dislike about the product?
Naming conventions within Amplitude can sometimes be confusing - at times it is difficult to find exact actions within the platform. Additionally, we have had several occurrences of tracking falling off (so we're unable to report on certain placements/partners/track actions).
What problems is the product solving and how is that benefiting you?
We are able to pull reporting at a more granular level which has made our reports more thorough when providing data to the client.