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Good tool to monitor usage of our Product on a daily basis
What do you like best about the product?
I use Amplitude Analytics for two main reasons: monitoring the KPIs of my product on a daily basis and deep diving on a specific usage in case of an issue or if I need to run a discovery.
I really like the user friendliness of the interface, it is really easy and quick to build graphs and dashboards. Also, graphs get refreshed really fast so we don't lose time waiting for the data to load and can quickly iterate adding a data split, filtering on a dimension, looking at the result, adjusting the graphs....
I really like the user friendliness of the interface, it is really easy and quick to build graphs and dashboards. Also, graphs get refreshed really fast so we don't lose time waiting for the data to load and can quickly iterate adding a data split, filtering on a dimension, looking at the result, adjusting the graphs....
What do you dislike about the product?
The one downside I found some types of charts are not available (e.g. pie charts)
What problems is the product solving and how is that benefiting you?
I use Amplitude to monitor my product KPIs and to deep-dive on a specific use case if an issue or a bug arises
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Highly Customizable, Great UI, Scalable Ecosystem
What do you like best about the product?
Amplitude enables me to meaningly derive trends, run quick analysis, and export data
What do you dislike about the product?
Amplitude is great for data ingestion, however, I find myself having to merge data with CRM info in Excel to make meaningful analysis.
What problems is the product solving and how is that benefiting you?
Understanding key trends - running a quick one-off analysis and providing validated resources across the organization
Fast analytics and visualisations with the ability to drill down to individual user sessions
What do you like best about the product?
It allows you to build visualisations for most of the use cases that you need in product analytics. It's also much faster than any other solutions and allows you to iterate quickly on concepts and ideas. It also allows you to drill down to session level fast. Also the anomaly detection system works incredibly well.
What do you dislike about the product?
Dashboard templates are not great. Also some level of customisation of the visualisations would be great beside changing colors (the recent addition of a second y axis is a good example). There are some common use cases that are also missing like creating groups for days since a user was New.
What problems is the product solving and how is that benefiting you?
Quickly iterate on a product development problem. Monitor the metrics of our organisation. Easily build dashboards
Amplitude is the best web analysis tool I've ever used
What do you like best about the product?
- Easy to use
- Easy to implement and configure
- Quick to start reaping results
- Lots of integration with external tools
- Easy connections
- API available to extract data
- Real-time data
- Support in Brazil is very good. Always very proactive and resolute
- Easy to learn
- Easy to implement and configure
- Quick to start reaping results
- Lots of integration with external tools
- Easy connections
- API available to extract data
- Real-time data
- Support in Brazil is very good. Always very proactive and resolute
- Easy to learn
What do you dislike about the product?
- High price
- Impossibility of crossing with external data (just for extraction)
- Feature limitation for only some plans
- Impossibility of crossing with external data (just for extraction)
- Feature limitation for only some plans
What problems is the product solving and how is that benefiting you?
- Identify gaps in the user journey
- Analysis of users who migrate between platforms (web and app)
- Better understanding of interactions with our product
- Analysis of marketing channels
- Analysis of users who migrate between platforms (web and app)
- Better understanding of interactions with our product
- Analysis of marketing channels
Very power data analytics tool
What do you like best about the product?
Amplitude has become an indispensable tool for our team when it comes to understanding how users interact with our product. Its strength lies in its robust and intuitive analytics capabilities, allowing us to move beyond surface-level metrics and truly grasp user behavior.
What do you dislike about the product?
* Steep Learning Curve and Complexity: For new users or teams without dedicated data analysts, Amplitude can feel complex and have a steep learning curve. Getting the most out of its powerful features often requires a significant time investment to understand its nuances and set it up effectively. Some users find it less intuitive than other analytics platforms, especially when starting.
* Cost: Amplitude's pricing, particularly for its more advanced features and higher data volumes, can be a significant factor, especially for smaller businesses or startups. The paid plans can be quite expensive.
* Cost: Amplitude's pricing, particularly for its more advanced features and higher data volumes, can be a significant factor, especially for smaller businesses or startups. The paid plans can be quite expensive.
What problems is the product solving and how is that benefiting you?
One of the standout features is its event-based tracking. This granular approach means we can analyze specific actions users take, providing a much clearer picture of their journey and pain points. This, combined with powerful segmentation options, allows us to dice and slice the data in countless ways, tailoring our analysis to very specific questions and user groups.
For product teams, features like funnel analysis and retention tracking are incredibly valuable.
For product teams, features like funnel analysis and retention tracking are incredibly valuable.
Amplitude Analytics empowers the non-technical at organizations to extract domain specific insights
What do you like best about the product?
Amplitude is like having a pocket “swiss army data scientist knife". What I love best about Amplitude is that it allows the non-technical members of an organization to interact with data as if they were a data scientist. This is critically important because each team in an organization has their own domain expertise or way of looking at how to solve business problems, which are typically multi-dimensional.
Assuming Amplitude has been properly instrumented, the simple UI and intuitive way that Amplitude can render charts and do "math" in real-time is astounding. This is especially empowering for the non-technical, as it allows them to creatively problem solve and justify design decisions based on data, not just intuition.
Assuming Amplitude has been properly instrumented, the simple UI and intuitive way that Amplitude can render charts and do "math" in real-time is astounding. This is especially empowering for the non-technical, as it allows them to creatively problem solve and justify design decisions based on data, not just intuition.
What do you dislike about the product?
One major thing I dislike about Amplitude Analytics is the lack of training directed towards the non-technical and non-data literate. I am part of the slack community and have completed the e-learning, but I find that there is an audience problem.
(Just FYI, I am an instructional designer at my organization, so my thoughts on this will be from that perspective).
The audience problem refers to the fact that Amplitude seems to be for the non-technical and to empower those sorts of folks at an organization, but the training and the community is mainly composed of administrators and data scientist folks. While I understand that data literacy is hard to teach to the non-data literate, I think Amplitude can do better to explain data concepts to these sorts of people through the lens of their own product.
The reason I mention this is that if the end user (again, the non-technical) does not know how to think like a data analyst, then they will not yield insights through the tool. If they are not using the tool, organizations are unlikely to continue using Amplitude.
It is certainly possible to help people think about how to conduct data analyses through Amplitude without resorting to overly technical definitions (which is something I have done internally at my own organization). It would be great if Amplitude did this as well or created support structures for those striving to be a changemaker at their own organization.
It is unwise to rely on organizations themselves to explain to their employees how Amplitude works under the hood in a simple to understand way. Just think about the process of proposing new events -- this is the most important feature of Amplitude, yet the folks who may use this tool internally do not have a deep understanding of how this works and a technical explanation from a Data Team inside of an organization will surely be lacking.
(Just FYI, I am an instructional designer at my organization, so my thoughts on this will be from that perspective).
The audience problem refers to the fact that Amplitude seems to be for the non-technical and to empower those sorts of folks at an organization, but the training and the community is mainly composed of administrators and data scientist folks. While I understand that data literacy is hard to teach to the non-data literate, I think Amplitude can do better to explain data concepts to these sorts of people through the lens of their own product.
The reason I mention this is that if the end user (again, the non-technical) does not know how to think like a data analyst, then they will not yield insights through the tool. If they are not using the tool, organizations are unlikely to continue using Amplitude.
It is certainly possible to help people think about how to conduct data analyses through Amplitude without resorting to overly technical definitions (which is something I have done internally at my own organization). It would be great if Amplitude did this as well or created support structures for those striving to be a changemaker at their own organization.
It is unwise to rely on organizations themselves to explain to their employees how Amplitude works under the hood in a simple to understand way. Just think about the process of proposing new events -- this is the most important feature of Amplitude, yet the folks who may use this tool internally do not have a deep understanding of how this works and a technical explanation from a Data Team inside of an organization will surely be lacking.
What problems is the product solving and how is that benefiting you?
Amplitude is helping many different teams at organization be more data-driven and to think more creatively about using data to justify design decisions. It's also incredibly motivating because people can actually "see" the impact of what they have designed. It's also opened up new and different ways of communicating. I have noticed a shift in language within certain teams based on their Amplitude usage.
Constantly evolving and easy-to-use product
What do you like best about the product?
For me it's the ease of use, and as the result - speed. It seems that other tools would take much more time to conduct the analysis.
I can create complex vizes by just several buttons and conditions. This helps me to concentrate on business goals and not on technical implementation issues.
I love that Amplitude has caring customer support team that answered several times to my issues.
I can create complex vizes by just several buttons and conditions. This helps me to concentrate on business goals and not on technical implementation issues.
I love that Amplitude has caring customer support team that answered several times to my issues.
What do you dislike about the product?
I would like to have a broader viz customisation options, as well as more comfortable dashboard actions.
What problems is the product solving and how is that benefiting you?
A/B tests, User Segmentation, Alerting and many more
Great, complex, but easy to use
What do you like best about the product?
The brilliant interface helps you build complex and exiting tables or dashboards is no time.
Easy to learn.
Easy to learn.
What do you dislike about the product?
When you have tried GA4, there is nothing you dislike about Amplitude
What problems is the product solving and how is that benefiting you?
We can easily see how the categories on our site are performing
How do you analize your funnel without it?
What do you like best about the product?
Amplitude has been key in order to create our user funnel and find consistency inside of the user journey.
I love the segmentation and the speed to load such complex graphs.
I love the segmentation and the speed to load such complex graphs.
What do you dislike about the product?
I think that one of the pain point in amplitude is the fact that is not so intuitive. It requires a bit of interaction to find what you are looking for or how to mount everything.
What problems is the product solving and how is that benefiting you?
Segmentation - it's really to segment and see the evolution of a specific cohort or segment
Funnel - looking through events to the exact steps of the user it means a lot to understand customer behaviour
Feature analysis - for post launch metrics is really to set your dashboard and coming back later
Funnel - looking through events to the exact steps of the user it means a lot to understand customer behaviour
Feature analysis - for post launch metrics is really to set your dashboard and coming back later
How it made it easy for me
What do you like best about the product?
multiple charts , journey funnel that made it easy to when custmer leave
What do you dislike about the product?
sometime its slow , the mapping isn't that accurate in MENA
What problems is the product solving and how is that benefiting you?
improving conversion rate
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