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Customer First
What do you like best about the product?
Blueshift really puts the customer needs first and they have an incredibly powerful platform, yet easy to use. Blueshift staff is there for you, open for out-of-the box solutions, powerful tool while the platform is nothing I've experienced before. Modern marketing and end-customer needs expectations being raised every day, Blueshift helps us to be relevant, interesting and personalized to our end-customers.
What do you dislike about the product?
The UI could benefit from a face-lift and would be nice to have an implementation team based in London instead of San Fransisco (helps us European companies) but Blueshift has been really open-minded for early meetings for them.
What problems is the product solving and how is that benefiting you?
1-1 customer journeys, recommendations, predictions, full automated orchestration in several channels
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Powerful Tool, But Takes a While to Prove It
What do you like best about the product?
Blueshift is an incredibly dynamic email marketing tool.
Thankfully I'm well versed in HTML coding, so my templates look and function the way I want them. I could see someone getting frustrated with their Drag-and-drop Editor, but there are few (if any) platforms that have perfected that piece of software...My list of pros is as follows:
- Event tracking is in-depth and (sometimes) customizable depending on what you're trying to track
- Can add customer attributes dependent on source
- Segment builder is super fun to use, and it's very easy to create campaigns in the same winow
- Platform is crazy fast. We came from a system that look literally days to upload a list larger than 400k contacts, so it was refreshing to move around in Blueshift with little to no load time troubles.
- Tags...I know this is a weird one, but they have a filtering system where you can tag segments, templates, and campaigns under a tag filter. This makes things super easy to find, and the ability to add the tag is great. I'd suggest tackling this as a framework so you don't end up with 50 tags.
- Testing...the ease and dynamic-ness of testing in Blueshift is super fun. It takes some time learning how to create proper tests if you're getting a crazy with multiple sequences, but it is possible. I vet every segment, campaign, and test with my account rep to validate I'm doing it correctly, so I'd encourage others to do the same.
Thankfully I'm well versed in HTML coding, so my templates look and function the way I want them. I could see someone getting frustrated with their Drag-and-drop Editor, but there are few (if any) platforms that have perfected that piece of software...My list of pros is as follows:
- Event tracking is in-depth and (sometimes) customizable depending on what you're trying to track
- Can add customer attributes dependent on source
- Segment builder is super fun to use, and it's very easy to create campaigns in the same winow
- Platform is crazy fast. We came from a system that look literally days to upload a list larger than 400k contacts, so it was refreshing to move around in Blueshift with little to no load time troubles.
- Tags...I know this is a weird one, but they have a filtering system where you can tag segments, templates, and campaigns under a tag filter. This makes things super easy to find, and the ability to add the tag is great. I'd suggest tackling this as a framework so you don't end up with 50 tags.
- Testing...the ease and dynamic-ness of testing in Blueshift is super fun. It takes some time learning how to create proper tests if you're getting a crazy with multiple sequences, but it is possible. I vet every segment, campaign, and test with my account rep to validate I'm doing it correctly, so I'd encourage others to do the same.
What do you dislike about the product?
There's not much I don't like about Blueshift, but I have run into a few issues:
- If you don't have a dedicated Backend Engineer or Data Science team that can help construct the data within your catalog, it's going to be a tricky process. We have a custom backend, so setup can take a while.
- We had some data with our events get messed up in the revenue department...this could have easily been spotted when we passed the initial data over, but it was not caught by our account rep and we had inaccurate revenue numbers for the first week of being in Blueshift.
- The save feature can be spotty at times.
- Segments will take a while to understand, and building them confidently will be a decently long process. It takes time, but it's totally worth it.
- If you don't have a dedicated Backend Engineer or Data Science team that can help construct the data within your catalog, it's going to be a tricky process. We have a custom backend, so setup can take a while.
- We had some data with our events get messed up in the revenue department...this could have easily been spotted when we passed the initial data over, but it was not caught by our account rep and we had inaccurate revenue numbers for the first week of being in Blueshift.
- The save feature can be spotty at times.
- Segments will take a while to understand, and building them confidently will be a decently long process. It takes time, but it's totally worth it.
What problems is the product solving and how is that benefiting you?
Blueshift has enabled our company to fully realize the impact of email and automation on our company's marketing efforts.
Recommendations to others considering the product:
Really evaluate if you have the team for this kind of build. It's a huge undertaking if you don't have a team of engineers.
Powerful tool but too expensive for our needs
What do you like best about the product?
The Audience Builder is very powerful and easy to use.
What do you dislike about the product?
Lack of integrations, no audience management in other platforms that are not email (Facebook, Google, etc), oldschool user interface and too expensive for our needs.
What problems is the product solving and how is that benefiting you?
Email Automations are very powerful.
A powerhouse of NASA Grade technology
What do you like best about the product?
Honestly? Triggered campaigns are pretty damn cool, they're essentially set and forget - but obviously don't actually forget about them - you should probably check them from time to time :P
Also the bee template builder shared assets feature, from a dev point of view means a lot of good code re-use. That plus the power of bee templates has really empowered our marketing team when it comes to their velocity and quality.
Blueshift's connectivity with a bazillion different platforms is a definite win also, although it can be overwhelming at first!
The recommendations system is very powerful, but can be tricky to onboard with at first. You can pretty much do anything you want in there though once you get going.
Also the bee template builder shared assets feature, from a dev point of view means a lot of good code re-use. That plus the power of bee templates has really empowered our marketing team when it comes to their velocity and quality.
Blueshift's connectivity with a bazillion different platforms is a definite win also, although it can be overwhelming at first!
The recommendations system is very powerful, but can be tricky to onboard with at first. You can pretty much do anything you want in there though once you get going.
What do you dislike about the product?
The UI can be a bit tricky to navigate, not everything is super clear at first. But I've found that you can usually get any questions you have cleared up on a call with your account manager. It would be good to see all the documentation updated comprehensively though!
The staff user limit is a bit weird, I've often wondered why it has to cost us more to get a few extra staff member accounts added.
The staff user limit is a bit weird, I've often wondered why it has to cost us more to get a few extra staff member accounts added.
What problems is the product solving and how is that benefiting you?
We've needed a single platform to manage our outgoing campaigns for a while. Blueshift solves that problem easily, but then also delivers a bazillion other features which honestly - is a bit overwhelming at first - but also exciting. We've barely scratched the surface in terms of what it can offer, and it's become a massive priority for us as a business to start utilizing the platform and it's many capabilities more!
Recommendations to others considering the product:
Consider if you are ready for the feature-set that blueshift has to offer. If you just need simple EDM software for some basic campaigns, Blueshift probably isn't for you. If you're a larger corporation who want's a very personal 1:1 connection with your customers, I'd hands-down recommend Blueshift.
Fast, reliable, dynamic cdp with great customer support
What do you like best about the product?
Blueshift has been a game changer for lendingtree. We have been able to rapidly grow our engaged user base by creating a personalized omni channel experience. blueshift's great support teams build products quickly to support our growth goals.
What do you dislike about the product?
It would be great if the reporting interfaces were more flexible.
What problems is the product solving and how is that benefiting you?
personalization at scale; reliable omni channel execution; predictive modeling; flexible customer experiences.
Mostly good, couple of issues
What do you like best about the product?
Set it and forget it, integration with Segment, analytics
What do you dislike about the product?
The UI is pretty busy and unintuitive. Icons are not super clear, it's hard to know where to find stuff as a new user.
What problems is the product solving and how is that benefiting you?
We send user events from Segment, and Blueshift usually doesn't recognize a new event until it has been sent through 5-6 times. This has caused confusion for us when testing new events
Best AI based platform we looked at
What do you like best about the product?
AI and ML are the future of marketing automation. We looked at a ton of vendors and what they were doing in the space and believe that Blueshift is by far the leader. Each company is different and they were approaching it in a way that would work for our company.
What do you dislike about the product?
The setup has been a little harder than some plug and play platforms, but that is the tradeoff with better tech.
What problems is the product solving and how is that benefiting you?
We want to treat every one of our users and customers on a one-to-one level. Blueshift is helping us enable that.
Recommendations to others considering the product:
Great support from their staff in setup, but have technical resources available.
Great for complex automated email development, not great for quick one-time sends
What do you like best about the product?
the flexibility and ability to customize templates/campaigns/filters
What do you dislike about the product?
Should not take an hour to upload a list, create a campaign, and template for a one time send email when you can do the same thing on other platforms in 15 minutes.
What problems is the product solving and how is that benefiting you?
can be used with lots of complex engineering work, using apis, external content uploads etc.
Overall, a great marketing platform
What do you like best about the product?
You can easily upload customer email lists. I like that there are a lot of pre-existing templates you can choose from if you don't want to build one from scratch. Most of the documentation is very helpful.
What do you dislike about the product?
Documentation on how to actually implement tags would be nice.
What problems is the product solving and how is that benefiting you?
Blueshift will replace a slow and outdated email messaging platform. Blueshift will be a reliable system as it uses a NoSQL database that is horizontally distributed in shards. Resource availability should never be an issue.
Great for marketing editorial content
What do you like best about the product?
Blueshift is fairly easy to design templates in, and this is especially helpful in terms of reusing/redesigning if you're in the market of sending fairly regularly.
What do you dislike about the product?
It's not exactly the most user friendly ESP on the market, but the customer service reps are there to run you through anything you have issues with, and are always quick to find solutions to any problems you have along the way.
What problems is the product solving and how is that benefiting you?
Getting the word out on the latest content for my company's website is a must, and Blueshift ensures it gets to where it's designated and is constantly improving the platform with new features to track insights for the best results possible.
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