What do you like best about the product?

The best thing about Amplitude is that it equips users across a wide spectrum of technical expertise to self serve on critical business insights. The learning curve is very minimal and there is always more to learn and explore about the broad set of features. I use the tool all day long for quick and easy directional insights while also keeping a core of always-on dashboards that educate and drive my team's daily strategy. Having flexibility to work with both saved and custom cohorts as a non-technical individual saves the entire business resource allocation.

What do you dislike about the product?

The most common friction points using Amplitude are within how much opportunity you have to customize visualizations. For example, I have sometimes found myself wishing that I could create combination charts using the segmentation feature, but currently Amplitude will only allow one chart type. To work around this I will typically download data to work with it inside of a spreadsheet.

What problems is the product solving and how is that benefiting you?

Amplitude helps us to optimize customer journeys and understand the most common behaviors on a cohort by cohort basis. It also allows us a foundation to execute on AB testing and draw critical insights that inform our content strategy.