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Powerful part of our content strategy
What do you like best about the product?
Qordoba is not a generic style guide. On top of standard spelling, grammar and usage checks, Qordoba lets us add the custom rules of our brands' particular style decisions, word choices, inclusivity guidance, etc. to fit our customer experience. And with ML it gets even more valuable over time.
It's flexible and scalable. You can use while writing anything in Google or go deep and integrate it with GitHub to check product UI text strings. It has an extended ecosystem of plug-ins into design apps and content translation. It's useful for our non-writers and expert pro's alike.
The support from Qordoba is super responsive. They act on suggestions and requests like partners who are invested in our success.
It's flexible and scalable. You can use while writing anything in Google or go deep and integrate it with GitHub to check product UI text strings. It has an extended ecosystem of plug-ins into design apps and content translation. It's useful for our non-writers and expert pro's alike.
The support from Qordoba is super responsive. They act on suggestions and requests like partners who are invested in our success.
What do you dislike about the product?
Qordoba does rely to on machine learning for some features. A strength in my view because it does allow that customization. As with any ML feature, you have some ramp up time teaching it what to do and what not do. This isn't at all particular to Qordoba, just something to prep the teams for. Qordoba made it easy for us to train, though, with options in the interface that's familiar, like traditional language checkers.
What problems is the product solving and how is that benefiting you?
Qordoba is a key to our content strategy. Much more than a writing assistant (But you can use it as a small, lightweight tool if you prefer). We're using the language checkers to improve the quality, consistency and readability of content created across a lot siloed teams.
We're also integrating it into our product development process to empower our content designers to own and deliver UI content. So often we had developers write content on the fly and misspell our product name (among other things!). Or we had outdated content that would require engineering to update, taking forever. Qordoba solves it with a single, easy-to-use interface onto our Git repos. It gives our content designers what they need to do their work, and quickly publish improvements in the product experience. As a content strategist, I've waited a long time for a product like this!
We're also integrating it into our product development process to empower our content designers to own and deliver UI content. So often we had developers write content on the fly and misspell our product name (among other things!). Or we had outdated content that would require engineering to update, taking forever. Qordoba solves it with a single, easy-to-use interface onto our Git repos. It gives our content designers what they need to do their work, and quickly publish improvements in the product experience. As a content strategist, I've waited a long time for a product like this!
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Secure grammar check
What do you like best about the product?
I made the switch from Grammarly to Qordoba because of the customization feature. I can even use it at work because it is HIPAA compliant. Excellent tool for checking spelling, grammar errors, and terminology management.
What do you dislike about the product?
Price is a bit higher than the competition, but worth it.
What problems is the product solving and how is that benefiting you?
Helping me write professional emails at work.
Excellent Tool for Creating Style Guides
What do you like best about the product?
I think my favorite thing is that the sections for the various elements of style are so clear and precise. They are thought-provoking, in that you don't always consider the relevance of where a comma is used or the capitalization of a word - until it becomes an issue. So helpful!
What do you dislike about the product?
Having the style guide in the program itself can make it hard to access when needed. But that also means it's available to everyone from anywhere, so with remote workers, that can be really beneficial.
What problems is the product solving and how is that benefiting you?
It's really helped me with sorting through tone and style for my own purposes, as well as for my company. My company didn't have a style guide before I arrived, so this app has been really helpful for clarifying the points I want to make. And their webinars are fantastic!
Recommendations to others considering the product:
Look around the site, check out the supporting features. It's not just the product, but the people behind the product that make it so helpful.
Great product for improving writing across the team
What do you like best about the product?
- Customizing our own terminology, common mistakes, and banned terms.
- Creating a styleguide where we can centralize messaging, phrasing, writing style, and brand voice guidelines.
- The extensions (Chrome, Word, Google Docs) have been mostly how we've used it but there are people on the team who use the web app, which is easy to use.
- Great customer support; heard that consistently from those in the company who have adopted it. Obviously important to me as I championed bringing on a tool.
- Creating a styleguide where we can centralize messaging, phrasing, writing style, and brand voice guidelines.
- The extensions (Chrome, Word, Google Docs) have been mostly how we've used it but there are people on the team who use the web app, which is easy to use.
- Great customer support; heard that consistently from those in the company who have adopted it. Obviously important to me as I championed bringing on a tool.
What do you dislike about the product?
- There's a bit of set up to get your word lists in there, customize your editorial style and get common mistakes set up, or else it's similar to other tools (but worth it in my opinion).
- Their web editor removes formatting, which I've heard from some team members has been annoying. Formatting is well preserved in GDocs, Word, and via the Chrome extension though.
- Their web editor removes formatting, which I've heard from some team members has been annoying. Formatting is well preserved in GDocs, Word, and via the Chrome extension though.
What problems is the product solving and how is that benefiting you?
- We have many people who write across the company, from proposals in business development to marketing to the comms team, and there's a wide range of cultural and professional backgrounds on the team. It's nice to have a singular way of sounding to the market, and polish up things that don't sound as fluent or clear.
- Definitely feeling the benefit of my colleagues being less wordy in emails and proposals, less formal and more direct. I'm the content control freak on the team so this stuff matters to me.
- Seeing writing get better for another reason: I got to customize a lot of the messages in the error cards, so users get our brand voice / writing guidelines re-enforced as they engage with correcting their errors.
- Definitely feeling the benefit of my colleagues being less wordy in emails and proposals, less formal and more direct. I'm the content control freak on the team so this stuff matters to me.
- Seeing writing get better for another reason: I got to customize a lot of the messages in the error cards, so users get our brand voice / writing guidelines re-enforced as they engage with correcting their errors.
Recommendations to others considering the product:
- If you need to improve your writing and others and have specific ideas about how to do that, Qordoba is the product for you.
- Take them up on their user onboarding sessions for your users; no matter how easy it looks, it will improve adoption if your users get the personal touch
- Take them up on their user onboarding sessions for your users; no matter how easy it looks, it will improve adoption if your users get the personal touch
Twitter Content Strategy: Scaling Our Practice with Qordoba
What do you like best about the product?
Qordoba enables us to get better control of our product content through things like a streamlined editorial workflow, access to metrics that help us gauge content success, simple inventory and audits, metadata that facilitates content reuse, the capability to publish our style guide on beautifully formatted web pages, and better collaborations with our stakeholders.
In terms of better collaborations with stakeholders, our engineers love Qordoba because it allows us to separate the content layer from the app layer, meaning developers no longer have to copy and paste our words into their code–Qordoba integrates seamlessly with Twitter’s proprietary strings management platform.
Our designers love Qordoba because they can use the Chrome browser extension and Google docs add-on to check their writing against our style standards to create sturdy first drafts in their prototypes. (The Qordoba plugins function like Grammarly, but with suggestions coming directly from our Product Writing Style guide.)
In terms of better collaborations with stakeholders, our engineers love Qordoba because it allows us to separate the content layer from the app layer, meaning developers no longer have to copy and paste our words into their code–Qordoba integrates seamlessly with Twitter’s proprietary strings management platform.
Our designers love Qordoba because they can use the Chrome browser extension and Google docs add-on to check their writing against our style standards to create sturdy first drafts in their prototypes. (The Qordoba plugins function like Grammarly, but with suggestions coming directly from our Product Writing Style guide.)
What do you dislike about the product?
The Figma plugin isn’t yet available, but I know it’s on the Qordoba roadmap. I look forward to implementing this when it’s available to further streamline our workflow.
What problems is the product solving and how is that benefiting you?
It’s challenging to write and ship great content products at Twitter today. There are a number of reasons this is the case.
* Our institutional knowledge is stored with a few content strategists, and hand-off for continuity is time consuming.
* There’s no single-source of truth for copy, so it’s hard to keep tabs on overall quality, version control, and things like that.
* We use multiples tools to create, review, and publish content, so it’s hard to keep track of where we are in the process and to find and retrieve historical work.
* There are multiple languages we need to support, which makes things even more challenging.
* In many instances, it takes a lot of tedious dev time to put strings into production, and to make updates to existing strings.
* The content strategists who are responsible for copy have a hard time knowing what words are in the product at any given time, making it difficult for them to improve or reuse existing content strings
Here are some of the ways Qordoba is helping us scale our content practice at Twitter.
*Streamlined content authoring, revision, optimization, and publishing processes
* Improved content quality/consistency
* Tailored content experiences to user segments
* Streamlined localization processes
* Content preservation for legal/compliance purposes
* Easier collaboration with stakeholders, most notably, engineering
Lisa Jennings Young
Twitter Design
@LJenningsYoung
* Our institutional knowledge is stored with a few content strategists, and hand-off for continuity is time consuming.
* There’s no single-source of truth for copy, so it’s hard to keep tabs on overall quality, version control, and things like that.
* We use multiples tools to create, review, and publish content, so it’s hard to keep track of where we are in the process and to find and retrieve historical work.
* There are multiple languages we need to support, which makes things even more challenging.
* In many instances, it takes a lot of tedious dev time to put strings into production, and to make updates to existing strings.
* The content strategists who are responsible for copy have a hard time knowing what words are in the product at any given time, making it difficult for them to improve or reuse existing content strings
Here are some of the ways Qordoba is helping us scale our content practice at Twitter.
*Streamlined content authoring, revision, optimization, and publishing processes
* Improved content quality/consistency
* Tailored content experiences to user segments
* Streamlined localization processes
* Content preservation for legal/compliance purposes
* Easier collaboration with stakeholders, most notably, engineering
Lisa Jennings Young
Twitter Design
@LJenningsYoung
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