What do you like best about the product?

Treasure data CDP is a great product having all the necessary capabilities to support customers personalization needs . More than 250+ out of the box connectors make the integration faster , the audience studio is the isolated from data workbench which makes it easier for marketers to create the segments and activate it without depending much on the IT team . From support standpoint the response is quick and all CSMs like Andrew Smith , Amy , Cole are super helpful solving customer problems round the globe.

What do you dislike about the product?

Treasure Data profile API refresh is having scope for improvements

What problems is the product solving and how is that benefiting you?

Customer had challenges to create a customer 360 , create hyperpersonlized touchpoint or measure the marketing KPI . Treasure Data's robust ID resolution helped solving the problems along with implementing some key capability like NBA , NBT for increase cross sale , increase customer base.