Fun tool that could be even more low-coding
What do you like best about the product?
Ease of using Audience Studio. Simple to query data using SQL. Nice visualization of workflow status. Query speed. TD academy good for practising!
What do you dislike about the product?
Split between AS and CDP. Want more low-coding possiblilites for end to end, from integrations, data workbench to activation with a step-by-step process.
Some integrations reuires python hours, drives up costs.
Some integrations reuires python hours, drives up costs.
What problems is the product solving and how is that benefiting you?
Combining multiple data sources and tables to create a customer 360 view.
Segmenting customers into groups
Enables smartness in activation, for example to find the optimal timepoint of sending during day, help choose delivery channel
Segmenting customers into groups
Enables smartness in activation, for example to find the optimal timepoint of sending during day, help choose delivery channel
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