What do you like best about the product?

Hightouch has allowed the Marketing and Data teams to deliver composable and managed data back into third party ads platforms: delivering personalized and well targeted campaigns quickly. Prior to Hightouch, the Marketing team had to advocate for Dev hours in a prioritization meeting to implement any first party data share. This was very difficult and often resulted in implementations that worked initially but were not managed by the Dev team and would eventually break.

What do you dislike about the product?

The least helpful part of Hightouch is the debugging process for the http request connectors.

What problems is the product solving and how is that benefiting you?

Hightouch helps us better leverage first party data outside of our data warehouse and back into our marketing tools. It has allowed the Marketing team to deliver results through the death of pixel based tracking without the help of the Dev team.