What do you like best about the product?

Honestly, I am very much happy with their marketing platform, like how it is pushing that personalised touch. It's not about a throwing some random messages and calling it a day. Instead, they are really going deep with data, understanding each customer properly, that's what the real messaging makes it feel real. They even handle email more professionally, along with this adding AI to help it out it's like they are making things more smarter and more efficient.

What do you dislike about the product?

Well, to be honest, it can feel a bit complex at first. There's a lot of features which is good but it takes time to really get the hang of everything.And sometimes the support documentation could be a bit clearer. Cordial is a powerful tool but you need to invest the time to learn it properly.

What problems is the product solving and how is that benefiting you?

Using Cordial for mobile marketing and automation, has really helped me streamline our customer reach. Before using it, we struggled to send personalised messages via SMS and In app notifications and our marketing campaigns feels scattered. Cordial solved this issue by centralising our customer data, by allowing us to send messages to our precise targets. This helped us not sending some randomly some generic notifications anymore but able to send some relevant offers and updates that customers actually care about. Thanks to Cordial, for making our work easy and improving our engagement rates.