Branch as an effective mobile link creation and tracking software.
What do you like best about the product?
Branch has been very helpful in creating essential links for mobile tracking such as app installs, link clicks, etc. It is easy to implement for multiple campaigns and for different channels of communication. It can be frequently used for multiple requirements such as link tracking, link creation, improving conversions and more.
What do you dislike about the product?
The link search filter of the software needs to be improved to find old links created in the past.
What problems is the product solving and how is that benefiting you?
Branch has helped solve the problem of link tracking, as all the insights related post the link creation is all available on the Branch dashboard and interface itself.
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