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Ably has set us up for success to deliver live real-time experiences to millions of fans world wide

  • By Patrick C.
  • on 03/26/2025

What do you like best about the product?
Ably has been a key part of how we deliver real-time race data across the NASCAR Tracks App, NASCAR Mobile App, and NASCAR.com. We use ABLY every weekend for NASCAR live events at scale.

1. True Low-Latency Performance
Ably delivers fast, reliable real-time data—crucial for race fans tracking every millisecond of on-track action. Whether it’s lap-by-lap leaderboards, in-car telemetry, or live timing, Ably keeps our apps perfectly in sync.

2. Scalable
We’ve seen Ably scale effortlessly across hundreds of thousands of users on race weekends without a hiccup. It gives us confidence to deliver a consistent experience no matter the event size.

3. Developer-Friendly APIs and SDKs
The implementation experience has been excellent. Ably’s well-documented APIs and flexible SDKs make it easy to integrate into both our web and mobile stacks—including our React Native-based Tracks app. We were able to integrate ABLY in to our workflows quicker than we originally planned due to their help, and well documented systems.

4. Pub/Sub Architecture That Just Works
Ably’s channel-based publish/subscribe model maps perfectly to our needs—streaming car position updates, driver audio triggers, and leaderboard changes to fans in real time.

6. Operational Transparency
We appreciate the real-time monitoring and analytics tools Ably provides. It helps our dev and ops teams understand traffic patterns, message throughput, and potential bottlenecks with zero guesswork. The customer support we receive is top tier as they are always available and quick to respond.
What do you dislike about the product?
If we had to nitpick, it would be that Ably offers so many powerful features, it can take some upfront planning to decide which capabilities to lean into. Learning the best ways to work with socket based applications, and message delivery / sizes was tricky but Ably had great documentation to assist.
What problems is the product solving and how is that benefiting you?
Ably delivers fast, reliable real-time data—crucial for race fans tracking every millisecond of on-track action. Whether it’s lap-by-lap leaderboards, in-car telemetry, or live timing, Ably keeps our apps perfectly in sync across all of our products


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