.215bd1af8ac0dd7af2a4234dc9cdf587c74b4656.png "AWS for Media & Entertainment"){kind=logo}
NAB Show 2024 Demo Showcase
Monetization
Monetize Content with AWS Elemental MediaTailor server-side ad insertion using real-time programmatic advertising from HAQM Publisher Services and Google Ad Manager
This Elemental MediaTailor (EMT) and HAQM Publisher Services (APS) demonstration offers publishers access to HAQM and non-HAQM programmatic demand, improving publisher fill-rates and CPMs. APS helps publishers unlock unique and incremental demand for their ad-supported streaming TV and audio content on HAQM Demand Side Platform (ADSP) and Google Ad Manager (GAM). Demand from HAQM Ads includes premium third-party brands and advertisers as well as from HAQM’s brands. In addition, publishers get all the benefits of APS Enterprise tools and services, including seamless integration with Deal Cloud, HAQM Publisher Cloud, Connections Marketplace, and HAQM Measurement/Insights. This is a reference architecture for customers of the Google Ad Manager (GAM) ad server and programmatic ads, in concert with HAQM Publisher Services for header bidding and Datazoom device SDKs for IAB Open Measurement.
Architecture
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Disclaimer
The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running HAQM EC2 instances or using HAQM S3 storage.