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NAB SHOW 2025 Demo Showcase
Create. Connect. Captivate.
Featured Demos
AWS created demonstrations (demos) for NAB 2025 that form a cohesive narrative around live sports. These demos show real-world applications across four interconnected stories: live cloud production for sports, fan engagement, multi-channel monetization, and radio and podcasts. Additional demos are available that cover post production, AWS Elemental Media Services, AWS for Games, generative AI, and data science and analytics. Each demo includes a description, reference architecture, and video recording. Explore the AWS for M&E demos at NAB 2025 below.
Jump to demos by area
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Fan engagement
These demos show how cloud tools and generative AI can help capture and retain audience attention while providing more interactive and immersive experiences.
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Live cloud production for sports
See the latest advancements from AWS in cloud-based production, playout, and delivery of live broadcasts and events.
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Multi-channel monetization
See how tools including HAQM Bedrock, Connect, Personalize, and AWS Clean Rooms enable a deeper understanding of the consumer and their preferences through insights for precise targeting across millions of households and thousands of behavioral attributes.
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Radio and podcasts
Recognizing the growing interest in podcasts, broadcast radio, and audio-centric video for long-form content, learn about partner solutions, generative AI service capabilities, and other AI/ML tools for the audio industry.
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Post production
See demos covering both end-to-end content production and individual workflows including ingest, editing, VFX, rendering, color grading, finishing, quality control, delivery, and archive.
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AWS Elemental Media Services
See service specific demos and learn about new capabilities in AWS Elemental Media Services and HAQM CloudFront.
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AWS for Games
See demos covering purpose-built services and pre-built solutions for cloud game development, including HAQM GameLift Streams.
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Generative AI
See demos and learn about the latest generative AI technologies from AWS including HAQM Nova, HAQM Q, and HAQM Bedrock. Learn how to extract value from content, personalize viewing experiences, and accelerate production.
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Data science and analytics
See demos of analytics, artificial intelligence (AI), generative AI, and machine learning (ML) services and learn how to extract insights, personalize experiences, and drive actions.