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NAB SHOW 2025 Demo Showcase
Live cloud production for sports
Create. Connect. Captivate.
AI generated race summaries and highlights
Creating highlight reels and summaries manually is costly for any production, and even more costly for live productions such as sports that have more rigid time constraints. This demo showcases how broadcast production teams can leverage cloud-based infrastructure, race telemetry, and Gen AI to create race highlights and summaries in near real-time. This solution analyzes a live racing event, instantly creates compelling highlight clips for the production team to use during the broadcast, and generates detailed race summaries with exceptionally fine-grained detail. The result is a transformative capability for broadcasters—enabling them to deliver personalized, data-rich content that was previously impossible within live broadcast timeframes while significantly reducing production costs and enhancing viewer engagement. Broadcasters can now offer deeper insights, more dynamic storytelling, and richer content experiences without expensive on-premises hardware or time-consuming manual editing.
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Disclaimer
References to third-party services or organizations on this page do not imply an endorsement, sponsorship, or affiliation between HAQM or AWS and the third party. Guidance from AWS is a technical starting point, and you can customize your integration with third-party services when you deploy them.
The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running HAQM EC2 instances or using HAQM S3 storage.