AWS for Media & Entertainment

NAB SHOW 2025 Demo Showcase

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Create. Connect. Captivate.

AI-powered immersive content creation

There is more demand than ever to provide high-quality 3D assets to be used across immersive content, games, and media production. However, producing high-quality 3D assets and environments has traditionally been a highly manual and time-intensive process, often resulting in cost overruns and production delays for production companies and studios. By leveraging generative AI processes running on AWS, artists can accelerate their creation process by quickly transforming sketches into images and 3D assets. In this demo, we'll show multiple examples of implementing this workflow. Using a Wacom Cintiq tablet, artists can transform simple sketches through an HAQM Bedrock-powered pipeline, leveraging models such as HAQM Nova, into highly detailed images. We'll also showcase an automated pipeline demonstrating how multiple photographs of an object can be effortlessly converted into game engine-ready 3D assets, streamlining asset creation for virtual environments using AI services on AWS. Together, these workflows can accelerate artists' ability to create assets, while maintaining the high quality standard of output required for modern day productions. 

Architecture

AI-powered immersive content creation

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Disclaimer

References to third-party services or organizations on this page do not imply an endorsement, sponsorship, or affiliation between HAQM or AWS and the third party. Guidance from AWS is a technical starting point, and you can customize your integration with third-party services when you deploy them.

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running HAQM EC2 instances or using HAQM S3 storage.