.215bd1af8ac0dd7af2a4234dc9cdf587c74b4656.png "AWS for Media & Entertainment"){kind=logo}
NAB SHOW 2025 Demo Showcase
Fan engagement
Create. Connect. Captivate.
Data-driven alternative programming
As sports broadcasters seek to engage diverse audiences—from new fans to avid fans and everyone in between—innovative formats like animated alternative programming and datacasts are creating new opportunities by combining player tracking, game statistics, and more. In this demo, we'll show how AWS Partner Beyond Sports is revolutionizing NHL game viewing by converting live action into real-time 3D avatar recreations using AWS's advanced analytics and data processing services. Beyond Sports leverages the live tracking data produced by AWS Partner Hawk-Eye Innovations' solution to recreate games in real-time using 3D characters in virtual environments. By incorporating familiar characters and leveraging intellectual property rights, broadcasters can connect with broader audiences in compelling new ways.
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