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NAB SHOW 2025 Demo Showcase
Fan engagement
Create. Connect. Captivate.
Generative AI enabled conversation with a digital double
Sports leagues and broadcasters are seeking innovative ways to create personalized and memorable fan experiences, and the latest generation of AI-driven digital doubles powered by conversational generative AI enable just that. By leveraging AWS AI/ML services, these lifelike virtual personas can realistically replicate the voice and appearance of well-known personalities and, through an integration with HAQM Bedrock, interact live with fans using topics drawn from a knowledge base customized to your brand. In this demo, we'll showcase how AWS Partner Proto leverages AWS services to deliver an immersive display where attendees will be able to interact live with a digital double of Ruth Buscombe, an F1 TV presenter and race strategist. Attendees will see how this type of workflow can open up new revenue-generating opportunities, help scale fan engagement, and ultimately reinforce brands' relationships with fans.
Meet with an AWS for M&E specialist
Disclaimer
References to third-party services or organizations on this page do not imply an endorsement, sponsorship, or affiliation between HAQM or AWS and the third party. Guidance from AWS is a technical starting point, and you can customize your integration with third-party services when you deploy them.
The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running HAQM EC2 instances or using HAQM S3 storage.