AWS for Media & Entertainment

NAB SHOW 2025 Demo Showcase

Fan engagement

Create. Connect. Captivate.

Immersive viewing and AI commentary

Today's sports fans expect live game viewing to include immersive, interactive, and personalized experiences. Sports leagues can leverage the power of AWS cloud services to transform how fans experience sports through unique camera angles, advanced tracking, real-time analytics, and generative AI-based commentary. To show how this can be achieved, we'll showcase two demos, one featuring AWS Partner Arcturus and one featuring the PGA TOUR's TOURCAST. The Arcturus demo will show how their technology enables immersive camera control, enabling infinite camera positions and creating an interactive viewing experience that puts viewers in the middle of the action. The PGA TOUR's TOURCAST demonstration highlights how viewers can explore precise ball positioning, experience detailed green analysis, and access AI-generated commentary in multiple languages. These innovations help sports leagues expand their audience and revenue opportunities through enhanced viewer engagement and new personalization options.

Architecture

Immersive viewing and AI commentary

Meet with an AWS for M&E specialist

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