AWS for Media & Entertainment

NAB SHOW 2025 Demo Showcase

Fan Engagement

Create. Connect. Captivate.

Interactive live viewing

Sports fans today expect interactive and personalized viewing experiences. They demand real-time data and community interaction, which broadcasters can now deliver using AWS. This demo showcases how broadcasters can create an engaging fan experience platform by combining live streaming, real-time analytics, interactive social features, and live localization. Through AWS Partner solutions from Deltatre, Tiledmedia, and LiveLike, broadcasters can offer advanced statistics, live fan discussions, and interactive graphics that enhance the viewing experience. AWS Partner SyncWords helps to localize the content to expand global reach, and IMAX StreamSmart™ On-Air reduces content delivery costs without compromising quality. These cloud-powered solutions create a dynamic, personalized, and localized experience that keeps sports fans deeply engaged throughout the broadcast.

Architecture

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Disclaimer

References to third-party services or organizations on this page do not imply an endorsement, sponsorship, or affiliation between HAQM or AWS and the third party. Guidance from AWS is a technical starting point, and you can customize your integration with third-party services when you deploy them.

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running HAQM EC2 instances or using HAQM S3 storage.