AWS for Media & Entertainment

NAB SHOW 2025 Demo Showcase

Data science and analytics

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Live-to-social

Sports and news organizations want to process live video and publish clips on social to increase engagement. Live-to-Social processes live video streams to identify highlights, edit them, and then publish them to social media such as YouTube. Powered by HAQM Rekognition, HAQM Comprehend, HAQM Transcribe, and HAQM Bedrock, it enables sports and news organizations to increase audience engagement by transforming live footage into shareable highlights.

Architecture

Live-to-social

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Disclaimer

References to third-party services or organizations on this page do not imply an endorsement, sponsorship, or affiliation between HAQM or AWS and the third party. Guidance from AWS is a technical starting point, and you can customize your integration with third-party services when you deploy them.

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running HAQM EC2 instances or using HAQM S3 storage.