AWS for Media & Entertainment

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Generative AI

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Media operations agent

Unlock value in video archives with multi-agent collaboration for video understanding using HAQM Bedrock

In today's digital landscape, media organizations face the challenge of managing massive volumes of video content, particularly in sports broadcasting. These organizations must efficiently organize and tag video assets with appropriate metadata for cross-platform distribution. Sports broadcasters especially struggle to process thousands of clips from various sources and match them to the correct events. The information required to pair the video with the right event and then generate an accurate and engaging synopsis differs vastly across sports and is difficult to manage. Conventional automation approaches typically involve complex rule-based logic, making them difficult to build and maintain. Utilizing generative AI agents to plan and execute these workflows allows media organizations to streamline their operations without the headaches of managing complex, manually-coded automation logic.

Architecture

Media operations agent

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Disclaimer

References to third-party services or organizations on this page do not imply an endorsement, sponsorship, or affiliation between HAQM or AWS and the third party. Guidance from AWS is a technical starting point, and you can customize your integration with third-party services when you deploy them.

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running HAQM EC2 instances or using HAQM S3 storage.