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NAB SHOW 2025 Demo Showcase
Multi-channel monetization
Create. Connect. Captivate.
Personalized fan experiences using C360 and generative AI
Businesses need to know their customers in order to deliver superior customer experiences and drive both revenue and growth. Having a 360-degree view of the customer in the form of a unified customer profile and data across channels (paid, owned, and earned) provides the foundation to deliver personalized and connected customer journey, campaigns, and experiences. Publishers want to gather, process, and link unprecedented volumes of data to create connected, relevant experiences for consumers while protecting and securing their data. In this demo we share how customers can use AWS purpose-built services, solutions, and generative AI on AWS to create and update a customer 360 profile in near real-time and personalize customer experiences in their owned channels.
.bb8ae60bbc63d63cf3894533aa35059511b9749c.jpg "Personalized fan experiences using C360 and generative AI")
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