HAQM Personalize

Elevate every customer experience with AI-powered personalization

Why HAQM Personalize?

HAQM Personalize helps you elevate the customer experience with AI-powered personalization. With the HAQM Personalize recommendation engine, you can deliver hyper-personalized user experiences in real-time at scale to improve user engagement, customer loyalty, and business results.

Benefits of HAQM Personalize

Deploy hyper-personalized user recommendations across websites, apps, and marketing channels at scale with ultra-low latency

With HAQM Personalize, you can train models that learn from billions of user interactions with millions of items. HAQM Personalize uses state-of-the-art artificial intelligence to help you deliver recommendations with low latency across your website, applications, search engines and marketing channels.

Set up and start using a fully-managed recommendation engine in hours instead of days

You can set up HAQM Personalize, which manages the infrastructure you need to stand up your own recommendation engine in a few hours. As a fully managed AI-powered recommendation service, HAQM Personalize helps accelerate time-to-value with custom models that are trained on your data, so you can engage users with hyper-personalized experiences.

Deliver intelligent recommendations that dynamically adapt in real-time with precision

HAQM Personalize uses sophisticated algorithms that generate recommendations that adapt to how users are engaging with your website or application in real-time. HAQM Personalize adjusts recommendations to accommodate your customers’ changing behavior, unlike solutions that only offer historical, rules-based recommendations.

Improve customer segmentation and generate impactful, user-centric content with HAQM Personalize and HAQM Bedrock

By integrating HAQM Personalize and HAQM Bedrock into your workflow, you can improve customer segmentation and create variations of content with greater relevance and engagement using generative AI. Combining HAQM Bedrock generative AI foundation models (FMs) with HAQM Personalize enables you to deliver targeted recommendations and sophisticated experiences, which help you to identify market trends, generate brand recommendations, and help your customers find items quicker.

Use cases

Hyper-personalize and rank streaming recommendations

Personalize and rank movie, TV, and music recommendations tailored to what customers are most likely to be interested in watching.

Highlight trending retail products in real-time

Recommend retail items gaining popularity quickly to similar shoppers.

Deliver popular and seasonally-relevant travel content across channels

Rank hotel and flight recommendations to highlight popular products, seasonal merchandise, and time-bound promotional offers.

Recommend in-app related items, services, and content

Help users discover new products or compare existing items in your application catalog.

Next steps

Demo

Generate personalized movie recommendations with the Magic Movie Machine

Try a free demo

Guide

Personalize a video streaming app, create customized emails, and more

Explore the developer guide

Console

Get started with HAQM Personalize in the AWS Management Console

Start building now