HAQM Personalize resources
What's new
Featured customer stories
Watch this session from re:Invent 2023 to hear from powerhouse AWS media customer FOX and learn how hyper-personalized experiences can be used to build engagement and drive revenue. HAQM Personalize delivers capabilities powered by ML and generative AI to help brands create meaningful experiences.
Hear from Equinox on how they customized their member experience in the Equinox+ app by recommending relevant, contextualized, on-demand classes that adapt to changes in each member's content consumption behavior over time. Using HAQM Personalize, a fully managed machine learning recommendation solution, Equinox saw a 92% increase in content engagement among their members.
Bundesliga, Germany’s premier football league, leverages HAQM Personalize to create an individualized, regionalized and personalized experience for their fans resulting in 17% longer sessions, higher watch count of their videos, and higher retention.
The Discovery+ streaming platform launched in early 2021 giving customers access to over 50 thousand episodes of shows from their various TV brands like HGTV, Food Network, TLC, and more. To help its customers cure choice paralysis the company turned to HAQM Personalize to enable tailored content suggestions for Discovery+ streaming platform users.
Featured blogs
Additional blogs
Learn more from the following blogs that describe how to use HAQM Personalize for key use cases and how to take advantage of important features.
There are no HAQM Personalize blogs available at this time, please visit AWS blogs to view all blog content.
Demos
Magic Movie Machine

In this short, interactive game, you are looking for movie recommendations that match your personal interests. See first hand how HAQM Personalize learns what you like and then tunes your recommendations in real-time. Demo now.
Target Customers Intelligently with User Segmentation

In this demo, see how to accelerate time-to-market using pre-built recommenders for common business use cases. Simply select the recommenders for your use case(s) and Personalize does the heavy lifting of using ML to generate recommendations that you access through an easy-to-use API. Demo now.
Real-time Personalization and Recommendations for Video-on-Demand Libraries Demo

In this demo, see how to use HAQM Personalize to create content recommendations tailored to individual consumers. What you generate can be derived from user actions, including recommendations and viewing activity. Demo now.
Perform A/B Testing with HAQM Personalize and HAQM CloudWatch Evidently

In this demo, you’ll see how to perform A/B testing with HAQM Personalize and HAQM CloudWatch Evidently. With this capability, you can orchestrate A/B tests to compare different recommendation engine solutions and make informed design decisions. Watch now.
See How to Use HAQM Personalize Recommenders for Common Business Use Cases

In this demo, you’ll see how to accelerate time-to-market using pre-built recommenders for common business use cases. You simply select the recommenders for your use case(s) and Personalize does the heavy lifting of using Machine Learning to generate recommendations that you access through an easy-to-use API. Demo now.
Unlock the full potential of personalization with machine learning

In this webinar, we illustrate the value of integrating real-time personalization into your existing websites, apps, and marketing communications using HAQM Personalize. We’ll also share how customers in Retail and Media & Entertainment have elevated key business metrics like user engagement, click-through-rates, and products purchased using personalization. Lastly, we will walk you through getting started with HAQM Personalize using code samples and a fun, interactive movie recommendation demo.
Tutorials

Create real-time, personalized movie recommendations with HAQM Personalize. Learn More »
Documentation
Provides a conceptual overview of HAQM Personalize, includes detailed instructions for using the various features, and provides a complete API reference for developers.
AWS Solutions: Maintaining Personalized Experiences with Machine Learning
This solution streamlines and accelerates the development and deployment of your personalization workloads through end-to-end automation and scheduling of updates for resources within the HAQM Personalize service. It provides ready-to-deploy solutions assembling AWS Services, code, and configurations. Learn more.
Deep Dive Series
This HAQM Personalize Deep Dive series will walk you through the various ways in which you can understand your HAQM Personalize data and use the service to bring value to your customers.