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Drive personalized CX using generative AI and HAQM Personalize

Watch this session from re:Invent 2023 to hear from powerhouse AWS media customer FOX and learn how hyper-personalized experiences can be used to build engagement and drive revenue. HAQM Personalize delivers capabilities powered by ML and generative AI to help brands create meaningful experiences.

Equinox increases content engagement using HAQM Personalize

Hear from Equinox on how they customized their member experience in the Equinox+ app by recommending relevant, contextualized, on-demand classes that adapt to changes in each member's content consumption behavior over time. Using HAQM Personalize, a fully managed machine learning recommendation solution, Equinox saw a 92% increase in content engagement among their members.

Bundesliga Leverages HAQM Personalize to Enhance the Fan Experience

Bundesliga, Germany’s premier football league, leverages HAQM Personalize to create an individualized, regionalized and personalized experience for their fans resulting in 17% longer sessions, higher watch count of their videos, and higher retention.

Discovery is Enhancing the Customer Experience with HAQM Personalize

The Discovery+ streaming platform launched in early 2021 giving customers access to over 50 thousand episodes of shows from their various TV brands like HGTV, Food Network, TLC, and more. To help its customers cure choice paralysis the company turned to HAQM Personalize to enable tailored content suggestions for Discovery+ streaming platform users.

Elevate your marketing solutions with HAQM Personalize and generative AI
by Ba'Carri Johnson, Anna Grüebler, Jingwen Hu, Ragini Prasad, and Tim Wu Kunpeng on 27 OCT 2023
Build brand loyalty by recommending actions to your users with HAQM Personalize Next Best Action
by Shreeya Sharma, Aniket Deshmukh, and Pranesh Anubhav on 26 NOV 2023

Additional blogs

Learn more from the following blogs that describe how to use HAQM Personalize for key use cases and how to take advantage of important features. 

There are no HAQM Personalize blogs available at this time, please visit AWS blogs to view all blog content.

Demos

Magic Movie Machine

In this short, interactive game, you are looking for movie recommendations that match your personal interests. See first hand how HAQM Personalize learns what you like and then tunes your recommendations in real-time. Demo now. 

Target Customers Intelligently with User Segmentation

In this demo, see how to accelerate time-to-market using pre-built recommenders for common business use cases. Simply select the recommenders for your use case(s) and Personalize does the heavy lifting of using ML to generate recommendations that you access through an easy-to-use API. Demo now

Real-time Personalization and Recommendations for Video-on-Demand Libraries Demo

In this demo, see how to use HAQM Personalize to create content recommendations tailored to individual consumers. What you generate can be derived from user actions, including recommendations and viewing activity. Demo now.

Perform A/B Testing with HAQM Personalize and HAQM CloudWatch Evidently

In this demo, you’ll see how to perform A/B testing with HAQM Personalize and HAQM CloudWatch Evidently. With this capability, you can orchestrate A/B tests to compare different recommendation engine solutions and make informed design decisions. Watch now.

See How to Use HAQM Personalize Recommenders for Common Business Use Cases
Watch Demo

In this demo, you’ll see how to accelerate time-to-market using pre-built recommenders for common business use cases. You simply select the recommenders for your use case(s) and Personalize does the heavy lifting of using Machine Learning to generate recommendations that you access through an easy-to-use API. Demo now. 

Unlock the full potential of personalization with machine learning
Watch Demo

In this webinar, we illustrate the value of integrating real-time personalization into your existing websites, apps, and marketing communications using HAQM Personalize. We’ll also share how customers in Retail and Media & Entertainment have elevated key business metrics like user engagement, click-through-rates, and products purchased using personalization. Lastly, we will walk you through getting started with HAQM Personalize using code samples and a fun, interactive movie recommendation demo.

Tutorials

Create real-time, personalized movie recommendations with HAQM Personalize. Learn More »

Documentation

Developer guide

Provides a conceptual overview of HAQM Personalize, includes detailed instructions for using the various features, and provides a complete API reference for developers. 

HTML | PDF

Code Samples

AWS Solutions: Maintaining Personalized Experiences with Machine Learning

This solution streamlines and accelerates the development and deployment of your personalization workloads through end-to-end automation and scheduling of updates for resources within the HAQM Personalize service. It provides ready-to-deploy solutions assembling AWS Services, code, and configurations. Learn more

Deep Dive Series

This HAQM Personalize Deep Dive series will walk you through the various ways in which you can understand your HAQM Personalize data and use the service to bring value to your customers. 

Episode 1: Introduction to HAQM Personalize
Episode 4: Getting HAQM Personalize Recommendations in Front of your Users
Episode 2: Understanding your Data with HAQM Personalize
Episode 5: Get your HAQM Personalize POC to Production
Episode 3: Solving Real World Use Cases with HAQM Personalize

Additional videos

AWS Power Hour: Machine Learning | Episode 7: HAQM Personalize
Deliver viewing experiences for super fans with HAQM Personalize
How PBS drives engagement with HAQM Personalize
Pioneering user experiences at StockX with HAQM Personalize
Hear how Retail customer, Chewy, uses HAQM Personalize
How to Build This | S1E1 Add Personalization to Your Apps