
F1 on AWS
Explore new, unique, and innovative ways for fans to enjoy F1 through the power of machine learning, artificial intelligence and cloud technologies.
Latest F1 on AWS news
AWS x Formula 1®: Made for This
Now with AWS generative AI, you can design your own track with strategic recommendations and upgrades from HAQM Nova. Watch Scuderia Ferrari HP drivers Charles Leclerc and seven-time world champion Lewis Hamilton create their own, then take up the AWS Real-Time Race Track challenge to see if you have what it takes to be a champion track designer. Want to see the world’s greatest drivers take on a circuit live? Don’t forget to enter the sweepstakes for a chance to win* a trip to a 2026 Formula 1 Grand PrixTM.
*Terms and conditions apply
F1® Insights powered by AWS
Time Lost is the latest on-screen graphic from F1 Insights, powered by AWS. F1 Insights are a series of broadcast graphics that aim to transform the fan experience during each Grand Prix session. Time Lost will provide fans and broadcasters with a clear picture of the impact and cause of driver errors. This key insight is presented to fans via a TV graphic on the live F1 broadcast, which not only informs of the nature of a driver’s mistake, but also how much time the driver has lost as a consequence.
Powering real-time data storytelling
Track Pulse, F1’s latest collaboration with AWS, uses machine learning and generative AI to help the F1 broadcast team gain a clearer, more comprehensive picture of on-track action at any moment including live driver battles, championship predictions, top speeds, and more. The team can use these live updates to determine which elements to highlight for viewers while predicting what’s around the corner to anticipate unfolding stories.
Fuel generative AI innovation: lessons from sports leaders
Discover how leaders like Formula 1, the NFL & PGA TOUR use gen AI on AWS to enhance customer experiences, workforce productivity and process optimization. Leverage these real-world use cases to advance your gen AI journey.

Formula 1®: Powered by AWS
Race data
Every F1 car contains 300 sensors which generate 1.1 million telemetry data points per second transmitted from the cars to the pits. This real-time data is combined with over 70 years of historical race data stored on HAQM S3 to extract rich insights that inform, educate, and enrich the fan experience and bring about more insight on the choice of race strategy that creates winning performances on the track.

Competitor analysis
Data analysis allows F1 to compare the performance of given cars, teams and drivers across any relevant parameter and rank them visually to educate fans.

Car performance
F1 looks closely at aerodynamics, tyre performance, power unit, vehicle dynamics, and vehicle optimisation to offer insights that help fans interpret overall car performance. Car performance is the principal KPI for an F1 team. It gives fans a unique insight into the inner workings of F1 and how the teams perform against each other in car development before and during season.

Fastest driver
Using AWS machine learning technology this insight provides an objective, data-driven ranking of all F1 drivers from 1983 through present day, by removing the F1 car differential from the equation to determine an age-old question: Who is the fastest driver? Data scientists from F1 and the HAQM Machine Learning (ML) Solutions Lab have for the first time in history created a cross-era, objective, complex, data-driven ranking of driver speed.

Race strategy
By using timing data, F1 is able to create visual insights that allow fans to objectively analyze individual team and driver performance, strategy and tactics that will impact the overall race outcome. For example, Alternative Strategy is a graphic that shows teams and their fans how races may have panned out had they made different strategic decisions.

Generative AI is transforming sports
From startups to sports franchises, organizations trust AWS to innovate with generative artificial intelligence.
How does AWS fuel Formula 1®?
✔ Transforming the sport: AWS’s broadest and deepest functionality and unmatched pace of innovation is changing how F1 collects, analyzes, and leverages data and content to make decisions. With 300 sensors on each F1 race car generating more than 1.1 million data points per second transmitted from the cars to the pit, F1 is a truly data-driven sport.
✔ Increasing Action on the Track: By using AWS high performance computing, F1 was able to run aerodynamic simulations to develop its next generation car 70% faster than ever before, creating a car that reduces downforce loss from 50% to 15%. This dramatic reduction offers the chasing driver a higher chance of overtaking and in doing so offers more wheel-to-wheel action for the fans.
✔ Engaging and Delighting Fans: With AWS, F1 has been able to turn millions of data points transmitted from cars and trackside into an engaging fan experience through its F1 Insights.
Engaging the fans
F1 Insights powered by AWS transforms the fan experience before, during, and after each race. By using distinct data points to inform each insight, F1 enables fans to understand how drivers make split-second decisions and how teams devise and implement race strategies in real time that impact the outcome of a race. Here are a few examples on how it all comes together.
Race Strategy
By using timing data, F1 is able to create visual insights that allow fans to objectively analyze individual team and driver performance, strategy and tactics that will impact the overall race outcome.
Competitor Analysis
Data analysis allows F1 to compare the performance of given cars, teams and drivers across any relevant parameter and rank them visually to educate fans.
Car Performance
F1 looks closely at aerodynamics, tyre performance, power unit, vehicle dynamics, and vehicle optimization to offer insights that help fans interpret overall car performance.
Accelerating the fan experience
Want to go under the hood and see how it’s done? Learn how AWS and F1 are using machine learning algorithms built with HAQM SageMaker that deliver new insights and increase action on the track, and how F1 is using AWS to design the next race car.

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