HAQM on AWS
HAQM is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. HAQM strives to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by HAQM, HAQM Web Services (AWS), Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, HAQM Echo, Alexa, Just Walk Out technology, HAQM Studios, and The Climate Pledge are some of the things pioneered by HAQM. HAQM leverages cutting-edge technology on AWS to deliver results for customers worldwide.
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Generative AI
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Machine Learning
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Migration
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Low Latency
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Storage Solutions
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Data and Analytics
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Generative AI
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2024
AWS re:Invent - HAQM Keynote
HAQM is using generative AI across all of its businesses to improve productivity and efficiency and to enhance a broad range of customer experiences—including shopping and selling on HAQM, watching Prime Video, and interacting with Alexa. HAQM CEO Andy Jassy returned to the re:Invent mainstage to explain HAQM’s internal generative AI strategy and how AWS is helping its customers get the most out of the transformative technology.
2024Making Shopping Easier with AI Shopping Guides
HAQM's AI Shopping Guides use HAQM Bedrock to consolidate key product information and recommendations across over 100 product types to help simplify product research and discovery for customers. These guides, available in HAQM’s U.S. app (iOS and Android) and mobile website, help customers quickly get up to speed on products they might be less familiar with, reducing the time spent researching before making a purchase.
2024HAQM One Medical Launches AI Tools to Help Doctors get Back to Focusing on Patient Care
HAQM One Medical is using AI-powered tools to simplify administrative tasks for doctors, reducing their workload by 40% and enabling them to spend more time building relationships and providing high-quality care for their patients. Using AWS HealthScribe and HAQM Bedrock, HAQM One Medical developed solutions that automate note-taking, summarize medical histories, enable responsive patient communication, and streamline care team collaboration, allowing providers to focus on delivering exceptional, personalized care.
2024HAQM Ads Expands its AI-Powered Creative Tools for Advertisers
HAQM Ads expands its AI-powered creative tools with Audio Generator, joining Image Generator and Video Generator. These tools help brands quickly build and optimize campaign creatives using just product page info, enabling more experimentation. Data shows brands using Image generator saw ~5% more sales on average. The AI-powered suite empowers brands to connect with customers across the shopping journey through personalized, high-performing creatives generated with minimal effort.
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Machine Learning
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2023
HAQM Customer Fulfillment Increased Productivity and Reduced Unplanned Equipment Downtime by 69% Using HAQM Monitron
Building on AWS, HAQM Customer Fulfillment reduced unplanned equipment downtime hours by 69 percent, helping the company meet its goal of fulfilling customer orders on time. HAQM Customer Fulfillment has fulfillment centers worldwide where employees pick, pack, and ship customer orders. Because of the global scale of the company, HAQM Customer Fulfillment wanted to implement a predictive maintenance program as part of its broad maintenance strategy to make it more affordable and efficient. Using HAQM Monitron, HAQM Customer Fulfillment can be more effective with technician time, avoiding costly unplanned equipment downtime with predictive maintenance.
2021HAQM Uses Machine Learning to Eliminate 915,000 Tons of Packaging
The HAQM customer packing experience team partnered with AWS to build a machine learning (ML) solution to make more sustainable packaging decisions, while keeping the customer experience bar high. HAQM is the co-founder and was first signatory of The Climate Pledge, which calls on signatories to commit to achieving the goals of the Paris Agreement 10 years early—reaching net zero carbon by 2040. Since 2015, the company has reduced the weight of its outbound packaging by 33 percent, eliminating 915,000 tons of packaging material worldwide, or the equivalent of over 1.6 billion shipping boxes. With less packaging used throughout the supply chain, volume per shipment is reduced and transportation becomes more efficient. The cumulative impact across HAQM’s network is a dramatic reduction in carbon emissions.
2020HAQM Reduces Infrastructure Costs on Visual Bin Inspection by a Projected 40% Using HAQM SageMaker
HAQM Fulfillment Technologies migrated from a legacy custom solution for identifying misplaced inventory to HAQM SageMaker, reducing AWS infrastructure costs by a projected 40 percent per month and simplifying its architecture.
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Migration
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2019
HAQM Migrates 50 PB of Analytics Data from Oracle to AWS
HAQM migrated its analytics system from Oracle to AWS to enable greater agility, reduce operational cost and effort, and support growing performance needs. The company built a high-performance analytics infrastructure in the cloud using HAQM S3, HAQM Redshift, HAQM EMR, and a range of other AWS services.
2019HAQM Adopts HAQM Aurora for Inventory Database
HAQM migrated its Inventory Management Services from Oracle Database to HAQM Aurora to improve availability and scalability and reduce its operational burden. The company moved 700 Oracle instances to HAQM Aurora with PostgreSQL compatibility, achieving greater throughput, scalability, and resiliency.
2019How HAQM is Achieving Database Freedom Using AWS
HAQM migrated 5,000 databases from Oracle to AWS, cutting its annual database operating costs by more than half and reducing the latency of most critical services by 40 percent. For databases supporting critical services and requiring high availability, HAQM is using HAQM DynamoDB and HAQM Aurora; for noncritical services, HAQM RDS for PostgreSQL and MySQL; and for inexpensive, long-term storage of relational and non-relational data, HAQM S3.
2018HAQM Moves 150 TB of Data from Oracle to HAQM DynamoDB in 2 Months
HAQM migrated its Item Master Service from Oracle to HAQM DynamoDB to improve availability and scalability, reduce operational burden, and improve utilization. HAQM used AWS Database Migration Service to migrate 150 TB of data in just two months with zero downtime, and now relies on HAQM DynamoDB to process more than five billion catalog updates every day without significant manual effort.
2018HAQM.com Buyer Fraud Service Gains Scalability, Cuts Costs in Half Using AWS
The HAQM.com Transaction Risk Management Services (TRMS) team migrated 40 TB of data from on-premises Oracle databases to AWS in just six months with only one hour of downtime. TRMS runs the Buyer Fraud Service, which uses machine-learning algorithms to predict and prevent fraudulent transactions on HAQM.com. The TRMS team used a migration stack that included AWS Database Migration Service (DMS) to migrate to a new relational database solution based on PostgreSQL-compatible HAQM Aurora.
2018HAQM Advertising Leaves Oracle for Simpler Scaling on HAQM RDS
HAQM Advertising Engineering and Development (AED) increased throughput and avoided a three-year project to rebuild performance monitors and management tools by shifting data held in Oracle databases to HAQM RDS. AED builds, manages, and scales the technologies that undergird HAQM's programmatic advertising offerings. The new solution uses PostgreSQL relational databases that are fully managed by HAQM RDS, with HAQM S3 for storing backups.
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Low Latency
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2019
Prime Video Boosts Scale and Resilience Using HAQM DynamoDB
HAQM migrated its Item Master Service from Oracle to HAQM DynamoDB to improve availability and scalability, reduce the operational burden, and improve utilization. The company used AWS Database Migration Service to migrate 150 TB of data in just two months with zero downtime, and now relies on HAQM DynamoDB to process more than five billion catalog updates every day without significant manual effort.
2018Scaling HAQM.com’s Transactional Subledger using HAQM DynamoDB
HAQM migrated its transactional subledger from Oracle to AWS to maintain its core mission of delivering timely, complete, and accurate financial reports as transaction volumes continue to grow. HAQM migrated critical databases to HAQM DynamoDB and used a lift-and-shift approach to migrate relational databases to HAQM RDS.
2018HAQM Prime Video Uses AWS to Deliver Solid Streaming Experience to More Than 18 Million Football Fans
When HAQM Prime Video won the rights to stream NFL Thursday Night Football games in more than 200 countries, it knew it needed to provide the best possible experience for millions of fans watching their favorite teams. “With live sporting events, reliability and low latency are absolutely critical because every lost second negatively impacts viewers,” explains BA Winston, the global head of digital video playback and delivery for HAQM Video. “If there are any interruptions or buffering, the fans won’t watch.”
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Storage Solutions
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2018
HAQM.com Reduces Complexity and Capital Expenditures Using HAQM S3
HAQM.com switched from tape backup to HAQM S3 for backing up the majority of its databases. This strategy reduced complexity and capital expenditures, provided faster backup and restore performance, eliminated tape-capacity planning for backup and archive, and freed administrative staff for higher value operations. By switching from tape backup to HAQM S3, HAQM.com realized a 12x performance improvement and reduced restore time from 15 hours to 2.5 hours in select scenarios.
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Data and Analytics
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2017
The Database Service Behind the Scale and Speed Customers Rely on from HAQM.com
When customers across the globe place orders on HAQM.com, those orders are processed through many different backend systems. One of those key systems is Herd, a workflow-orchestration engine developed by the HAQM eCommerce Foundation Team. Herd controls the business logic for processing all HAQM.com customer orders worldwide, orchestrating more than 1,300 workflows for everything from order processing to fulfillment-center operations to coordinating parts of the HAQM Alexa backend. A mission-critical system used by more than 300 HAQM engineering teams, Herd executes more than 4 billion workflows on peak days.
2017HAQM CloudWatch Delivers Metrics to Customers Faster, Saves Millions Annually Using HAQM DynamoDB TTL
The CloudWatch team’s lifecycle-management problems were solved when DynamoDB launched Time to Live (TTL) in 2017, a feature that allows users to define when items in a table expire so they are automatically deleted from the database. The CloudWatch team now uses a single DynamoDB table to automate management of all its items, allowing the team to retrieve data more efficiently because fewer tables need to be accessed.
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