AWS Partner Network (APN) Blog

Learn about new initiatives launched at re:Invent 2024 and how these innovations will streamline co-selling with AWS, enhance collaboration opportunities, accelerate selling Partner solutions in AWS Marketplace and beyond, and leverage cutting-edge AI technologies to drive unprecedented growth.

Discover how Amplitude’s integration with HAQM Bedrock enables AI-powered product analytics to help organizations automatically detect user friction points, recommend solutions, and implement changes in real time. Learn how this AWS Partner solution transforms analytics from a reactive to proactive process, helping teams drive product growth through automated insights and experimentation. Amplitude has collaborated with AWS to introduce Amplitude AI Agents powered by HAQM Bedrock, transforming traditional product analytics into an automated, proactive process that helps organizations bridge the gap between detecting user behavior issues and taking action. The solution enables product teams to automatically identify friction points, optimize marketing campaigns in real time, and scale experimentation without increasing headcount, while freeing data teams to focus on strategic initiatives rather than routine analysis.

Learn about the latest updates announced at AWS Summit Washington, DC, including enhanced Government Competency benefits and new Partner Transformation Program modules. Discover key programs and resources designed to help AWS Partners build, market, and grow their public sector practice—from co-selling opportunities to digital sovereignty solutions.

The AWS Ambassador Program welcomed 19 new AWS experts in Q1 2025 across seven regions. The AWS Ambassador Program is a vibrant worldwide community of technical experts, known as AWS Ambassadors, who are prominent leaders and passionate about sharing their AWS technical expertise. They author blogs and whitepapers, create and deliver public presentations, and contribute to open source projects. Our Ambassadors evangelize AWS via social media and facilitate peer-to-peer learning by presenting at conferences, leading workshops, and hosting user group events.

We are excited to highlight 224 AWS Partners that received new or renewed specializations in May for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

Transitioning to I/O-Optimized storage mode for HAQM Aurora has proven to be a game-changer for Very Good Security (VGS), leading to substantial cost savings without any negative repercussions. In this blog post, learn the steps VGS took to identify the right database candidate, transition to HAQM Aurora I/O-Optimized storage and review the result after the transition.

The integration of Flywheel with HAQM S3 offers a powerful solution for streamlining medical imaging workflows. This combination enables healthcare organizations to efficiently manage, analyze, and share vast amounts of imaging data while significantly reducing costs and preparation time.

AWS announces the general availability of AWS Transform for mainframe, a new service that accelerates mainframe modernization using specialized AI agents. This blog showcases how AWS Partners are leveraging the service to streamline customer migrations, reducing transformation timelines from years to months while addressing traditional modernization challenges around speed, complexity, and skills gaps.

BMC’s HelixGPT, combined with HAQM Web Services, can transform IT operations by reducing Mean Time To Repair (MTTR) and enhancing decision-making processes.

Discover how HERE Technologies and AWS are revolutionizing sustainable transportation and logistics through advanced location intelligence. This blog explores how cutting-edge location based solutions, built on AWS, optimize fleet operations, reduce emissions, and improve efficiency. Learn about smart route optimization, real-time tracking, and weather-informed decision-making that can help businesses achieve up to 20% reduction in route times, fuel costs, and carbon footprint while meeting the demands of a global economy.

This post explains how Shorthills AI’s collaboration with AWS and DataStax’s Astra DB employs advanced search technologies and natural language processing for enterprise search. This collaboration supports customers making data driven business decisions by leveraging AWS’s enterprise-grade security features alongside DataStax’s high-performance vector search capabilities.