Skip to main content

Artificial Intelligence and Machine Learning for Financial Services

AI/ML power financial services transformation.

Generative AI for financial services

Generative AI is reshaping the data and analytics landscape faster than ever imagined. Learn how AWS is helping financial services institutions leverage generative AI at scale and drive innovation at an unprecedented pace.
Learn more

Power innovation for today and tomorrow.

Financial institutions are using artificial intelligence (AI) and machine learning (ML), and generative AI services on AWS to transform their organizations faster and in ways never before possible. With AWS, they can automate and personalize experiences, enhance analytics, and increase efficiency on the most secure, scalable, and resilient cloud.

NatWest Bank Personalizes the Customer Experience Using AWS

NatWest Group discusses how the bank leverages nearly 100 machine learning models and data analytics to improve customer experiences leveraging AWS.

Reinventing the future of financial services with AI/ML

Mastercard logo featuring two overlapping circles, one red and one orange.

Mastercard detects and prevents fraud

Learn how Mastercard innovates with AI/ML »
"Fidelity International logo with a red square and white 'F' symbol next to blue text."

Fidelity International improves customer experience

Learn how Fidelity International innovates with AI/ML »
"Travel Leaders Network logo with navy text and a red triangular design."

Resolution Life improves customer experience and data management

Learn how Resolution Life innovates with AI/ML »
"Itau logo with yellow text on a blue square background."

Itaú Improves Speed to Market and Productivity of ML Solutions

Learn how Itaú innovates with AI/ML »

Extend AI/ML Momentum Across Your Business graphic

Explore how AI and ML and now generative AI on AWS can help you innovate across your business.

Missing alt text value

Benefits

Build AI/ML capabilities with a proven leader

Solve real-world financial services challenges, pursue new opportunities, and innovate with confidence. Join more than 100,000 AWS customers building on 20+ years of experience at HAQM.

Customize AI/ML to your business needs

Address financial services challenges to improve the customer experience, create highly personalized offerings, identify fraudulent activity, and simplify document processing. Use ready-made, purpose-built AI services or your own models with AWS ML services.

Accelerate AI/ML adoption and impact

Get the support you need along every stage of your AI/ML journey. Kick off your proof of concept with AWS experts, work with 80+ competency partners, and upskill your teams with training and hands-on tutorials.

Explore the potential of generative AI today

Build financial services applications with generative AI using popular foundation models or use services with generative AI built in, all running on the most cost-effective cloud infrastructure for generative AI.

AI/ML use cases for Financial Services

Missing alt text value

Customer experience and onboarding

Financial services institutions are using AI/ML technologies and applications to streamline customer onboarding and Know-Your-Customer (KYC) processes. AI/ML also plays a growing role in delivering richer customer experiences.
Missing alt text value

Personalization

AI/ML allows financial services institutions to develop models that deliver unique experiences, including customized lending or insurance products and rates, as well as highly tailored investment portfolios and products.
Missing alt text value

Document processing and text analytics

With AI/ML, firms can extract text from millions of documents, understand the sentiment of and relationships between documents, and include a manual step to validate the AI/ML results to ensure compliance.
Missing alt text value

Predictive analytics

AI/ML predictive analytics help financial services institutions to better anticipate customer demand and manage associated risk. For example, they can accurately predict customer account balances as well as asset demand and derivative pricing.
Missing alt text value

Fraud detection and prevention

Leveraging AI/ML and analytics services, banking, capital markets, insurance, and payments firms can provide a frictionless customer experience while preventing fraudulent transactions—protecting consumers and their own bottom line.
Missing alt text value

Credit decisioning and underwriting

Financial services institutions are making faster, more accurate credit and underwriting decisions with AI/ML, and using alternative data sources to offer products to customers without an extensive credit history.

AI/ML insights for financial services

AWS provides the broadest and deepest set of AI/ML services for financial services institutions of all sizes, and for developers across expertise levels.

"AI and ML Power Financial Services Transformation" text on a blue gradient background with the AWS logo.

Responsible use of artificial intelligence and machine learning

Access resources and tools to guide your development and application
of AI/ML technologies.

Colleagues working with device and collaborating at office

Innovate with industry partners

"Logo with a stylized 'E' and bar chart design, labeled 'eChat'."

C3 provides a comprehensive PaaS for rapidly developing & operating big data, AI, and IoT applications. Learn more »
"DataRobot logo with 'Data' in black and 'Robot' in blue."

DataRobot offers an enterprise machine learning platform that empowers users of all skill levels to make better predictions faster. Learn more »
"Alteryx logo in blue text."

Alteryx Analytic Process Automation unifies analytics, data science, ML, and process automation in one self-service platform. Learn more »
"Databricks logo with a red stacked cube icon."

The Databricks Lakehouse brings the best of data warehouses and data lakes together in one simple platform to handle all your data, analytics and AI use cases. Learn more »
"Logo of H2O.ai with black text on a yellow background."

H2O.ai is trusted by more than 20,000 organizations around the world and enables businesses, government entities, nonprofits and academic institutions to make, operate and innovate with AI. Learn more »
"Appen logo with red diamond shapes and text."

Appen collects and labels images, text, speech, audio, video, and other data used to build and continuously improve the world’s most innovative artificial intelligence systems.Learn more »

AWS Service Partners

Accenture logo with a purple greater-than symbol above the text.

Accenture is a global professional services company that provides an end-to-end solution to migrate to and manage operations on AWS. Learn more »
"Spotify logo in black text."

Helping customers achieve the promise of cloud through accelerated advisory, adoption and continuous improvement.Learn more »
"Deloitte logo with a green dot over the letter 'i'."

Deloitte’s end-to-end capabilities and understanding of your business and industry help amplify the transformative value of cloud. Learn more »
Capgemini logo with blue text and a spade symbol.

Capgemini is a global leader in consulting, technology services and digital transformation. Learn more »

Discover solutions in AWS Marketplace

AWS Marketplace makes it easy for financial services institutions to find, buy, deploy, and manage software solutions, including SaaS, in a matter of minutes.


Missing alt text value

Resources

Missing alt text value

Build ML Skills in your organization

Build new ML skills in your organization using the same curriculum we use at HAQM—be it business executives, data scientists, or app developers.

Missing alt text value

AWS DeepRacer League

Expand your ML skills by competing in the world’s first global, autonomous racing league. Win prizes as well as a chance to advance to the Championship Cup.

Missing alt text value

The AI imperative: The future of frictionless banking

Explore the transformative potential of AI/ML and generative AI. 

Missing alt text value

Engage with HAQM experts

The HAQM Machine Learning Solutions Lab pairs your team with HAQM ML experts to build new ML solutions for your business.

Resources

"Promotional graphic for AWS Financial Services highlighting AI and ML solutions for banking, featuring a laptop and connected icons."

Transforming Banking with AI/ML

Download this infographic to learn how HAQM Web Services (AWS) is empowering banks to build, accelerate, and expand AI and ML adoption. 

Infographic titled "Transform Capital Markets with AI and ML" by AWS, featuring text, icons, and diagrams highlighting AI/ML benefits for financial services.

Transforming Capital Markets with AI/Ml

Download this infographic to learn how HAQM Web Services (AWS) is empowering capital markets to build, accelerate, and expand AI and ML adoption. 

"Promotional graphic for AWS Financial Services highlighting the use of AI and ML to transform insurance, featuring text about innovation and a statistic of $1.1 trillion potential value from AI and analytics."

Transform Insurance with AI/Ml

Download this infographic to learn how HAQM Web Services (AWS) is empowering insurers to build, accelerate, and expand AI and ML adoption. 

Alt-text: AWS promotional graphic with text about transforming payments using AI and ML, featuring financial icons and a gradient blue-green background.

Transform Payments with AI/Ml

Download this infographic to learn how HAQM Web Services (AWS) is empowering payments companies to build, accelerate, and expand AI and ML adoption. 

Get started

Leading companies in financial services are already using AI/ML services on AWS.

Contact us