The first and most important step, building a robust business case is key to successfully integrating AI into your SMB. Identifying a use case helps you clarify your intentions, establish a direction, and address specific challenges. A clear vision and defined goal are the foundation for implementation—they provide a reliable framework for measuring success and the basis for how you will use AI solutions to achieve those objectives. SMBs like yours are already doing this in a variety of ways, using AI for everything from content creation to image and video processing, as well as personalized marketing campaigns.

SMBs with a strong data strategy are well-positioned to turn growing volumes of data to their advantage. A variety of data types and datasets can be used for AI—such as customer data, sales data, and operational data—with each offering unique insights. Map out the route to success with carefully curated system inputs, efficient data acquisition, high-performance data processing pipelines, and stringent data quality checks.

AI implementation can be challenging with limited resources, but AWS’s ready-to-use building blocks enable SMBs to explore its potential without incurring outsized costs. HAQM’s AI Use Case Explorer can help you identify the right AI applications and AWS Marketplace offers pre-trained AI models for swift deployment. For those without extensive technical expertise, no-code and low-code services make it easier to integrate AI into workflows.